Brand Activations Specialist

3 days ago

Pasig, Metro Manila, Philippines Monde Nissin Corporation Full-time
The Brand Activation Specialist is responsible for executing brand activation strategies to drive consumer engagement, brand loyalty, and business growth. This role oversees multi-channel activation programs, including experiential marketing and digital activations, to create seamless brand experiences across all touchpoints.
• Execute end-to-end brand activation campaigns, including events, sponsorships, and below-the-line (BTL) initiatives
• Drive consumer engagement through immersive and insight-driven brand experiences
• Integrate digital channels (social media, content, paid media) to amplify activations
• Monitor and analyze campaign performance, optimizing based on data and ROI
• Manage multiple projects, timelines, and budgets to ensure efficient execution
• Collaborate with internal stakeholders and external agencies for seamless delivery
• Track market trends, consumer behavior, and competitor activities to refine strategies
• Standardize processes, reporting, and best practices for consistent execution Minimum Qualifications
• Bachelor’s degree in Business, Economics, Marketing, or a related field.
• Ability to plan, execute, and oversee brand activations and marketing campaigns effectively.
• Fresh Graduate or 1-2 years of experience in coordinating with cross-functional groups, and managing external agencies.
• Strong understanding of the 4 P’s of Marketing (Product, Price, Place, Promotion) and their application in brand activation.
• Proficiency in vendor and agency negotiations to ensure cost-effective execution and maximize brand impact. By submitting your application, you expressly agree, consent, and authorize the Company to collect, process, store, share/transfer and retain the Personal Data for any of the purposes stated in this Notice and in accordance with the Data Privacy Act; You may request a copy of the Privacy Notice for Job Applicants of Monde Nissin Corporation from the hiring manager.