Freelance Graphic Designer

At LENA, we believe words are just as important as visuals in shaping a memorable brand. We're building a network of talented Junior to Mid-Level Freelance Brand Copywriters who can join us on a project basis to develop thoughtful verbal identities that bring our clients' brands to life. Working alongside our Brand Strategists and creative team, you'll transform strategic insights into a clear, consistent voice that guides every customer touchpoint—from messaging and positioning to social media, websites, emails, and beyond. This is a client-facing role, so we're looking for someone who is comfortable presenting their work, explaining their writing decisions, and collaborating directly with clients throughout the refinement process. Whether you're an emerging copywriter with a strong foundation or a writer with a few years of experience in brand communication, we're looking for someone who is eager to grow, think strategically, and create meaningful brand experiences through words.

What You'll Do
You'll help develop complete verbal identities for client brands, including:
• Defining overarching brand messaging and positioning
• Developing brand tone of voice and communication principles
• Creating comprehensive Verbal Identity presentations
• Writing 16–20 copy and tone samples across a variety of customer touchpoints
• Crafting messaging for taglines, websites, emails, social media, customer experiences, partnerships, and marketing materials
• Collaborating closely with Brand Strategists to ensure messaging aligns with the overall brand strategy
• Presenting messaging recommendations directly to clients
• Refining copy based on client feedback while maintaining a consistent brand voice Opportunity for ongoing work: Writers who are a strong fit may be invited to continue supporting clients through monthly content creation retainers after the branding project is complete. We're Looking For Someone Who
• Has foundational to intermediate experience in brand messaging, copywriting, or verbal identity development
• Understands the difference between brand strategy and copywriting—and knows how the two work together
• Can adapt writing styles across different industries and audiences
• Has strong storytelling, writing, and communication skills
• Is willing and able to present and explain messaging decisions to clients
• Thinks strategically while writing with clarity and personality
• Is collaborative, organized, proactive, and self-managed
• Is open to feedback and eager to continuously improve their craft
• Can take ownership of assigned tasks while working collaboratively with the creative team Experience With We'd love to see experience or a strong foundation in:
• Brand Messaging
• Tone of Voice Development
• Verbal Identity
• Copywriting
• Brand Positioning
• Storytelling
• Website Copy
• Email Marketing
• Social Media Copy
• Tagline Development
• Messaging Frameworks
• Presentation Writing We're open to candidates who have developed these skills through freelance projects, internships, personal projects, agency experience, or other relevant creative work. Bonus If You Have Experience In
• Founder-led brands
• Personal branding
• Luxury or premium brands
• Coaching, education, or wellness industries
• Content strategy
• SEO copywriting
• AI-assisted writing workflows (ChatGPT, Claude, Gemini, etc.) This Role Is For You If...
• You believe every brand should sound as intentional as it looks.
• You enjoy uncovering a brand's unique voice—not just writing polished copy.
• You think strategically before choosing the right words.
• You can adapt your writing without losing authenticity.
• You enjoy collaborating with strategists, designers, and art directors to build cohesive brand experiences.
• You're eager to expand your portfolio, gain experience working with different brands, and grow as a strategic copywriter. Engagement
•

Location:
Remote
• Level: Junior to Mid-Level
• Employment Type: Freelance / Project-Based
• Rate: Negotiated per project based on scope and experience
• Work Availability: Projects are assigned as client work becomes available
• Growth Opportunity: High-performing writers may be offered ongoing monthly retainer work creating content and marketing copy for clients. To Apply Please include:
• Your resume or LinkedIn profile
• A portfolio showcasing your brand messaging and copywriting work
• 2–3 case studies demonstrating your writing process and strategic thinking (if available)
• Samples of website copy, messaging frameworks, or verbal identity projects (if available)
• A brief introduction about your approach to brand writing
• Your typical project rates
• Your availability and time zone For applications, please email: hello@lenacreativestudio.com