Creator Partnerships
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Role mission
Execute PARISA WANG's creator, affiliate and PR workflow to generate measurable ecommerce revenue, profitable partnerships, repeat creator relationships and meaningful brand visibility.
Critical accountabilities
- Own the approved creator and PR workflow: manage opportunities from sourcing and outreach through gifting, publication, performance review and follow-up.
- Generate creator-attributed revenue and ROI: execute gifting, affiliate, commission and paid partnerships that produce measurable ecommerce sales.
- Build a qualified creator and media pipeline: identify creators, editors and stylists based on brand fit, audience quality, content performance, previous sales results and commercial potential.
- Develop top performers: convert successful creators into repeat, affiliate, commission, paid or long-term partnerships.
- Maintain execution and performance visibility: track deliverables, posting dates, costs, attributed revenue, ROI, coverage, contracts, invoices, risks and next steps.
Performance KPIs
- Attributed revenue: creator- and affiliate-attributed ecommerce revenue versus the approved monthly target.
- Partnership ROI: overall paid-partnership ROI of at least 4 and the percentage of partnerships meeting the approved return target.
- Top-performer value: revenue generated by repeat creators and conversion of successful creators into repeat, affiliate, commission or paid relationships.
- Partnership conversion and quality: gifted-to-posted conversion, completed paid deliverables, reduction in received-but-not-posted products, and the percentage of partnerships producing commercially useful content or meaningful coverage.
Measurement principle: We are measuring business performance, not activity. The scorecard should not reward the number of emails sent, creators contacted or meetings attended. Outreach volume may be monitored for capacity, but performance is determined by revenue, ROI, repeat value and partnership outcomes.
Ideal Candidate Profile
- Two to four years of hands-on creator partnerships, influencer marketing, affiliate marketing or consumer PR experience.
- Experience with a fashion, beauty, accessories, lifestyle or other ecommerce consumer brand.
- Personally managed partnerships from creator qualification through posting and final reporting.
- Understands Shopify, DTC websites, affiliate links, discount codes and creator-attribution limitations.
- ShopMy, LTK, TikTok Shop or comparable affiliate-platform experience is strongly preferred.
- Commercially minded: can interpret revenue, cost, ROI and conversion—not only engagement and follower counts.
- Strong written English, follow-through, negotiation and deadline management.
- Comfortable coordinating across time zones and holding external partners accountable.
- Able to distinguish between a creator who produces awareness, a creator who generates usable content and a creator who generates profitable sales.