Head of Growth
1 week ago
The Opportunity
We are a high-growth, tech-enabled BPO that has already achieved servicing famous logos in the Logistics sector, generating multi-million dollar annual revenue. We have proven our delivery model + differentiation works. Now, we are looking for a Head of Growth to take our proven operational engine and successfully expand it into new, non-logistics verticals. We've closed a few customers outside of supply chain but are having a hard time scaling this.
You will be spearheading our next phase of evolution. You will have the backing of a profitable business, a dedicated team of SDRs, and marketing resources to fuel your entry into new markets.
What You Will Do
- The "Zero to One" for New Markets: You will identify, test, and validate new target verticals (e.g., Fintech, Property Mgmt, Healthcare, Accounting). You will determine where our specific blend of tech and talent has the strongest "Market Fit" outside of logistics.
- Translate the Value Proposition: You will take our existing success stories (efficiency, automation, quality) and translate them into the specific vernacular and pain points of new industries. You will rewrite the script on how we sell.
- Direct the "Air Cover": You will deploy our existing SDR and Marketing teams to attack these new verticals. You will provide the targeting criteria and feedback loops necessary to ramp up lead generation in uncharted territory.
- Close "Beachhead" Accounts: Your primary goal in Year 1 is to land the first 5-10 marquee logos in new industries. You will manage these complex deals personally to understand the nuances of the new buyers.
The Experiences We Are Looking For
- Cross-Vertical BPO Sales: You have experience selling BPO/outsourcing services to multiple industries, or you have successfully taken a niche service provider into a completely new vertical.
- Process Agnostic Selling: You understand that "Accounts Payable" or "Data Entry" looks different in Logistics vs. Healthcare vs. Fintech. You are skilled at diagnosing the underlying process regardless of the industry wrapper.
- Strategic Experimentation: You have a track record of A/B testing markets. You know how to quickly determine if a vertical is a "Go" or "No Go" without wasting six months of resources.
- Executive Presence: Since you are opening new markets, you will often be pitching to C-Level executives who have never heard of us. You must possess the gravitas to win trust instantly. We, the founders, will pitch alongside you.
Target Achievements (Year 1)
- Market Validation: Successfully identifying 1 - 2 new viable verticals and securing the initial cohort of customers in each.
- Revenue Diversification: Generating $500K in ARR purely from non-logistics accounts.
- Playbook Translation: Creating specific "Sales Playbooks" for the new winning verticals (e.g., "The Fintech Sales Playbook") so we can hire specialized AEs behind you.
- Resource Optimization: Achieving a qualified meeting rate in new verticals that rivals our benchmarks in logistics by effectively coaching the SDR team.
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