Product Trainer

The Product Trainer is responsible for developing and delivering product knowledge training to Brand Ambassadors, trade personnel, and other frontline teams to ensure effective product communication and selling skills. The role focuses on equipping teams with a strong understanding of product features, benefits, competitive edge, and usage, enabling them to confidently represent the brand in trade, retail, and promotional activities. The Product Trainer collaborates closely with the Marketing, Trade, and Sales teams to align training content with brand objectives and sales goals.

Training Program Development & Delivery

Develop training modules, presentations, and learning materials on product knowledge, brand values, and selling techniques.

Conduct onboarding training for new Brand Ambassadors and trade personnel.

Deliver refresher courses, skills enhancement sessions, and new product training programs.

Ensure training is interactive, practical, and tailored to different learning styles (in-store, classroom, and online).

Product Knowledge & Communication

Provide detailed product knowledge including features, benefits, usage, and differentiation from competitors.

Train BAs and trade people on proper product demonstrations and effective customer engagement techniques.

Ensure trainees can confidently handle FAQs, objections, and customer concerns.

Trade & Brand Support

Align training content with trade promotions, campaign objectives, and seasonal launches.

Coordinate with Sales and Trade teams to understand field challenges and integrate solutions into training.

Support product launches and activations by conducting training prior to campaign rollout.

Evaluation & Reporting

Assess the effectiveness of training sessions through post-training evaluations, quizzes, and role-plays.

Monitor the performance of trained BAs and trade personnel through feedback from Sales and Trade teams.

Consolidate reports on training sessions, participation, and impact on sales performance.

Collaboration & Continuous Improvement

Work with Marketing and Product Development teams to stay updated on product updates, campaigns, and competitive landscape.

Recommend improvements to training programs based on feedback and field performance.

Job Type: Full-time

Benefits:

• Company events
• Employee discount
• Opportunities for promotion
• Paid training

Work Location: In person