SEO/SEM Generalist

KEY RESPONSIBILITIES

You will:

• Conduct keyword research to identify high-value search terms aligned with business objectives.
• Optimize website content, landing pages, and app store listings to improve search rankings and visibility.
• Monitor and report on organic search performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy that drive engagement and traffic.
• Plan, create, and manage paid search campaigns across platforms such as Google Ads and Bing, ensuring alignment with performance KPIs.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI and campaign effectiveness.
• Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
• Manage advertising budgets and ensure campaigns deliver against agreed objectives.
• Stay updated on SEO and SEM trends, algorithm changes, and industry best practices to maintain competitive advantage.
• Collaborate with design, product, and development teams to align SEO/SEM strategies with overall company goals.

QUALIFICATIONS & REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in SEO, SEM, or digital marketing.
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
• Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress or similar.
• Strong analytical, problem-solving, and project management skills.
• Ability to interpret data and provide actionable insights for optimization.
• Excellent communication skills and ability to collaborate across teams.
• Experience in fintech, e-commerce, or crypto is a plus.
• Highly proactive mindset with strong ownership, attention to detail, and ability to manage multiple projects under tight deadlines.

Work Schedule:
Flexible (Can start between 8am to 11am).

Work Setup:
Hybrid (3 days onsite, 2 days work from home)