Creator Monetization Program Manager

Responsibilities
About the team

The Platform Operations team is responsible for driving overall growth of the E-Commerce platform by acquiring, onboarding and incubating sellers, creators and third-party vendors to succeed on platform. This includes providing them with development strategies, educational support and other resources to gain success.

The incumbent will be responsible for developing a playbook that considers brand deals, sponsored content, affiliate content alongside the ability to identify and incubate creator talent that complements the Category Strategy moving forward.

Responsibilities:

Creator Management

• Review, recruit, and onboard eligible creators based on centrally aligned eligibility criteria, alignment to business priorities while also considering exception criteria, content priorities, reactive opportunities, and portfolio capacity

• Maintain a database of creator profiles that includes niche, performance, category compatibility, and rates

• Make both short-term and long-term creator development strategy and be responsible for growing creator scale within the market while maintaining creator satisfaction and retention

Brand Partner Management

• Use internal data & social media-driven insights to convert brand needs into briefs and matching the right creator profile to ensure high traffic short video content for brand campaigns

• Identify key brands eligible for the program and pitch in brand meetings to increase brand partners and to help improve brand awareness of the program

• Manage brand communications & expectations for campaign partnership

Program Operations

• Trend Detection: Analyze Philippines market characteristics (seasons, festivals, culture) and cross-channel data (search trends, competitor insights, social media hot keywords) to identify high-potential product categories (e.g., rainy-season, local IP, etc)

• Deliver weekly trend reports to support category product selection and marketing strategies

• Increase creator program awareness by building and amplifying creator successful short video showcases and work closely with cross-functional teams to drive creator and brand partnerships to support creator revenue

• Standardize reports of creator and content performance per brand; identify key challenges, trends, and opportunities for improvement within the program & creator ecosystem

• Ensure timelines for product seeding, content submission & review, and content posting are followed

Qualifications
Minimum Qualifications

• Bachelor' s Degree in related field

• 3+ years working experience focused on the creator and content ecosystem, ideally with experience at other cross platform content, entertainment and social media/influencer platforms or companies or relevant industries

• Strong track record of working across teams, organizational structures, geographies to drive impact

• Proficient in Excel to support data analytics tasks

• Proficient in Powerpoint or Canva to support presentation skills

Preferred Qualifications

• Experience in cross-border e-commerce/content e-commerce (e.g., influencer collaboration) or managing Southeast Asian market trend products/IP campaigns

• Knowledge of the Philippines, and Global, social media trends

• Has a wide network of creators

• Has creative agency experience

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.​

Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.​

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​