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Brand Manager

2 weeks ago

General Trias, Calabarzon, Philippines Seller's Hub, Inc. Full time

Brand Manager (Direct-to-Consumer)

Location:
Onsite – General Trias, Cavite

Company:
Seller's Hub, Inc.

Role Overview

The Brand Manager is responsible for the
end-to-end ownership of a Direct-to-Consumer (DTC) brand
, from strategic planning to execution and scale. This role leads brand activation initiatives, performance marketing, offer development, and sales enablement while ensuring financial discipline and team effectiveness.

This position requires a professional with
demonstrated, hands-on experience
in executing marketing strategies that drive growth, profitability, and organizational scalability.

Key Responsibilities

1. Brand Activation & Marketing Strategy Execution

  • Develop and implement comprehensive marketing strategies to activate and grow DTC brands
  • Translate brand positioning into executable campaigns, messaging, and customer touchpoints
  • Lead brand activations across digital channels with clear performance metrics and outcomes

2. Performance Marketing & Facebook Advertising

  • Plan, execute, and optimize Facebook Ads campaigns aligned with business objectives
  • Analyze performance metrics such as ROAS, CPA, AOV, and CTR to guide decision-making
  • Collaborate with creative teams to test and refine messaging, angles, and creatives based on data

3. Offer Development & Conversion Strategy

  • Design, test, and optimize commercial offers, including pricing, bundles, promotions, and upsells
  • Align offer structures with customer behavior, demand drivers, and funnel stages
  • Continuously improve conversion performance through systematic testing and iteration

4. Conversational Marketing & Sales Enablement

  • Develop clear, persuasive sales scripts and messaging frameworks for conversational channels (chat, messaging, calls)
  • Ensure alignment between advertising messaging and sales execution
  • Equip sales teams with structured spiels that improve conversion quality and consistency

5. Financial Management & Profit Ownership

  • Interpret and utilize Profit and Loss (P&L) statements to guide strategic decisions
  • Manage marketing budgets and advertising spend with a focus on profitability and efficiency
  • Balance growth initiatives with cost discipline and sustainable margins

6. Leadership & Organizational Scaling

  • Lead, coach, and develop sales and marketing professionals to achieve high performance
  • Establish scalable systems, processes, and accountability structures
  • Drive cross-functional collaboration and cultivate a results-oriented culture

Qualifications & Experience

  • Proven experience managing and scaling DTC brands through execution-led marketing strategies
  • Demonstrated hands-on expertise in Facebook Ads management and performance optimization
  • Verifiable experience in offer creation with measurable business results
  • Strong background in conversational marketing and sales script development
  • Working knowledge of financial reports, particularly Profit and Loss statements
  • Proven ability to scale teams, processes, and operational structures
  • Exceptional leadership and people management capabilities

Key Competencies

  • Strategic thinking with strong execution discipline
  • Data-driven decision-making
  • Commercial and financial acumen
  • High ownership and accountability
  • Strong leadership presence and communication skills

Why Seller's Hub, Inc.

  • Opportunity to lead and grow high-potential DTC brands
  • Performance-based culture anchored on integrity, ownership, and continuous learning
  • Clear leadership growth and expanded scope of responsibility
  • Purpose-driven organization committed to transforming lives through life-changing products