Distributor Specialist

Manages General Trade Outlet in his/her reponsibility

• Coordinates with ADP OM/Supervisor in identifying Salesmen and for Skills & Capability Development.

• Conduct classroom Modular Skills Training for the identified Salesmen

• Coaches identified Salesmen in the actual execution of skills acquired during Modular Training through Route Riding.

• Apply Tell, Show, Drill, Execute & Monitor process during the Route Riding

• Assists salesman in the proper documentation and right record keeping

Manages Trade Execution and Trade Assets

• Responsible for 100% Trade Execution for General Trade Accounts ensure perfect in-outlet execution, Store Must Carry SKU's Share of Shelves, SKU Blocking, Product Positioning, Pricing, New Product Launch and Merchandising Materials placement and National and Local Promotion for AVIS improvement

• Tracks productivity of deployed Trade Assets. Like Freezers, Paid Sampling Booth, etc.

Development of Account:

• Coordinates, plans and executes programs & activities designed to increase General Trade Accounts sales volume performance with Area Sales.

• Assists assigned General Trade Accounts in managing and increasing sales as a business consultant

• Conduct business review monthly with top 10 General Trade Accounts with the ASM, if applicable

• Regularly coordinates, networks and attends meeting (if needed) with the General Trade Team on matters concerning General Trade account management.

• Review, analyzes and strategizes on SKU must-carry and new product launch to achieve Frabelle sales objective on AVIS

• Plans and execute General Trade accounts marketing activities, if applicable