Social Media Advertising Specialist
23 hours ago
Overview
Cloud 9 Foot Spa is a fast-growing, multi-state spa brand with locations across California, Texas, Washington, and Nevada. Our mission is to become America's most loved, family‑friendly neighborhood spa.
Social media advertising is a key growth driver, and we are seeking a hands-on, performance-driven Social Media Advertising Specialist to manage and optimize our paid advertising efforts.
This role is highly technical and execution-focused, with a strong emphasis on driving measurable results. Specifically, appointment bookings and return on ad spend (ROAS)
Key Responsibilities:
Paid Advertising Execution (Core Focus)
- Plan, build, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram); Google Ads is a plus but lower priority
- Write, test, and optimize ad copy, headlines, and calls-to-action tailored to local spa audiences
- Develop and test multiple ad creatives and variations (copy, format, audience, placements)
- Set up campaigns with clear conversion goals tied to appointment bookings
Technical Setup & Optimization
- Configure and manage Meta Ads Manager, including audiences, budgets, bidding, and placements
- Implement and monitor conversion tracking, pixels, and events to ensure accurate attribution
- Perform ongoing A/B testing and optimization to improve CTR, CPA, and booking conversions
- Troubleshoot performance issues and make data-driven adjustments
Performance Tracking & Reporting
- Track and analyze campaign performance using key metrics (CPA, ROAS, CTR, CPC, bookings)
- Clearly measure and report how ads contribute to appointment bookings and revenue
- Prepare concise weekly and monthly performance reports with insights and recommendations
Collaboration & Strategy Support
- Work closely with internal stakeholders to align ads with promotions, seasonal offers, and business goals
- Provide tactical recommendations based on performance data (what to scale, pause, or refine)
- Stay updated on platform changes, ad policies, and best practices
Required Qualifications
- Proven experience managing paid social media advertising campaigns (Meta/Facebook & Instagram)
- Strong understanding of ads technical setup, optimization, and performance tracking
- Demonstrated ability to drive conversion-based results, preferably bookings or lead generation
- Experience writing and testing high-performing ad copy
- Data-driven mindset with strong analytical skills
Preferred Qualifications
- Experience advertising for local businesses, multi-location brands, or service-based industries
- Familiarity with appointment booking funnels and conversion optimization
- Experience with Google Ads is a plus (not required)
- Previous experience working with US-based clients
Key Success Metrics
- Increase in qualified appointment bookings from paid ads
- Improved cost per booking and return on ad spend
- Consistent campaign optimization and performance improvement
Work Setup & Compensation
- Remote, full-time role (PH-based)
- Work schedule: 9:00 AM – 5:00 PM PST (full overlap required)
- Competitive compensation based on experience, with performance-based incentives
Job Type: Full-time
Pay: Php58, Php76,000.00 per month
Benefits:
- Flexible schedule
- Pay raise
- Work from home
Experience:
- Social Media Advertising: 3 years (Required)
Work Location: Remote
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