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2D Art Director

2 weeks ago

Work from Home, Philippines HPL Game Design Corporation Full time

Position Summary

HPL Game Design Studio is seeking a 2D Art Director to lead, guide, and elevate the studio's 2D visual output across game assets, playable ads, motion graphics, animation, and video-based content. This role blends hands-on creative execution with leadership, coaching, and strategic problem-solving.

The 2D Art Director will be responsible for driving visual quality, production efficiency, and team capability development through structured workshops, R&D initiatives, upskilling programs, and root cause analysis of recurring quality and performance issues. This role is ideal for a mid-level art leader with strong creative fundamentals and proven leadership experience.

Key ResponsibilitiesCreative & Production Leadership

  • Lead the creative direction and execution of 2D art across projects, including but not limited to:
  • Motion graphics
  • Post-production
  • Video editing
  • 2D animation
  • Playable ads and marketing creatives
  • In-game 2D assets and UI-related visuals
  • Oversee and contribute to copywriting and messaging for playable ads, video ads, and in-game marketing creatives, ensuring clarity, engagement, and alignment with brand and gameplay objectives.
  • Collaborate with stakeholders to refine headlines, calls-to-action (CTAs), hooks, and on-screen text for optimal player engagement and conversion.
  • Ensure visual and written elements work cohesively to deliver strong storytelling and user impact.
  • Ensure visual consistency, quality standards, and adherence to project and client requirements.
  • Review, critique, and approve 2D assets, animations, video outputs, and creative copy before delivery.
  • Collaborate closely with Game Designers, Developers, Producers, and other Art Directors to align creative output with gameplay, performance, and business goals.

Team Leadership & Coaching

  • Lead, mentor, and coach 2D artists, animators, motion designers, and video editors.
  • Conduct regular coaching sessions, feedback reviews, and performance check-ins.
  • Provide clear creative direction, technical guidance, and professional development support.
  • Foster a culture of accountability, collaboration, continuous improvement, and creative excellence.

Training, Workshops & Upskilling

  • Design and conduct internal workshops, training sessions, and knowledge-sharing initiatives.
  • Identify individual and team skill gaps and create structured upskilling plans.
  • Support onboarding and ramp-up of new team members through documentation, demos, and hands-on guidance.

R&D and Continuous Improvement

  • Lead research and development initiatives related to:
  • New tools, workflows, pipelines, and techniques
  • Motion graphics, animation styles, and video trends for games and playable ads
  • Evaluate emerging industry best practices and assess their applicability to HPL's production needs.

Root Cause Analysis & Problem Solving

  • Conduct root cause analysis on recurring issues impacting quality, efficiency, or delivery timelines.
  • Develop and implement actionable solutions to address skill gaps, workflow bottlenecks, and quality concerns.
  • Work with leadership and project stakeholders to continuously refine processes and standards.

Qualifications & ExperienceRequired

  • Strong background in 2D art, animation, motion graphics, and video production.
  • Proven experience working on game assets, playable ads, or interactive media.
  • Mid-level professional experience in 2D art or related creative fields.
  • Minimum of 3 years of leadership experience, including mentoring, coaching, or leading creative teams.
  • Solid understanding of post-production workflows and video editing pipelines.
  • Ability to provide constructive feedback and guide teams toward higher quality output.

Preferred

  • Experience working in a game design studio or digital production environment.
  • Familiarity with cross-functional collaboration in game development pipelines.
  • Experience defining art standards, documentation, and style guides.

Technical Skills

  • Proficiency in industry-standard tools such as:
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Photoshop and Illustrator
  • Other relevant 2D animation and motion design tools
  • Strong understanding of animation principles, composition, timing, and visual storytelling.
  • Solid foundation in creative copywriting, including ad hooks, short-form s

Soft Skills & Competencies

  • Strong leadership, coaching, and communication skills.
  • Excellent problem-solving and critical-thinking abilities.
  • Ability to balance hands-on creative work with strategic oversight.
  • Organized, detail-oriented, and capable of managing multiple priorities.
  • Adaptable and proactive in a fast-paced production environment.

What We Offer

  • Opportunity to lead and shape the visual direction of high-impact game and playable content.
  • A collaborative, growth-oriented studio environment.
  • Continuous learning through R&D, workshops, and creative experimentation.
  • Competitive compensation and benefits package.

Job Type: Full-time

Pay: Php40, Php45,000.00 per month

Benefits:

  • Pay raise
  • Promotion to permanent employee
  • Work from home

Application Question(s):

  • How many years of experience do you have as a 2D Art Director?
  • How many years of experience do you have as a Team Leader?
  • In your most recent role as a Team Leader or Art Director, how many team members did you manage?
  • What is your expected salary?

Work Location: Remote