2D Art Director

Position Summary

HPL Game Design Studio is seeking a 2D Art Director to lead, guide, and elevate the studio's 2D visual output across game assets, playable ads, motion graphics, animation, and video-based content. This role blends hands-on creative execution with leadership, coaching, and strategic problem-solving.

The 2D Art Director will be responsible for driving visual quality, production efficiency, and team capability development through structured workshops, R&D initiatives, upskilling programs, and root cause analysis of recurring quality and performance issues. This role is ideal for a mid-level art leader with strong creative fundamentals and proven leadership experience.

Key ResponsibilitiesCreative & Production Leadership

• Lead the creative direction and execution of 2D art across projects, including but not limited to:
• Motion graphics
• Post-production
• Video editing
• 2D animation
• Playable ads and marketing creatives
• In-game 2D assets and UI-related visuals
• Oversee and contribute to copywriting and messaging for playable ads, video ads, and in-game marketing creatives, ensuring clarity, engagement, and alignment with brand and gameplay objectives.
• Collaborate with stakeholders to refine headlines, calls-to-action (CTAs), hooks, and on-screen text for optimal player engagement and conversion.
• Ensure visual and written elements work cohesively to deliver strong storytelling and user impact.
• Ensure visual consistency, quality standards, and adherence to project and client requirements.
• Review, critique, and approve 2D assets, animations, video outputs, and creative copy before delivery.
• Collaborate closely with Game Designers, Developers, Producers, and other Art Directors to align creative output with gameplay, performance, and business goals.

Team Leadership & Coaching

• Lead, mentor, and coach 2D artists, animators, motion designers, and video editors.
• Conduct regular coaching sessions, feedback reviews, and performance check-ins.
• Provide clear creative direction, technical guidance, and professional development support.
• Foster a culture of accountability, collaboration, continuous improvement, and creative excellence.

Training, Workshops & Upskilling

• Design and conduct internal workshops, training sessions, and knowledge-sharing initiatives.
• Identify individual and team skill gaps and create structured upskilling plans.
• Support onboarding and ramp-up of new team members through documentation, demos, and hands-on guidance.

R&D and Continuous Improvement

• Lead research and development initiatives related to:
• New tools, workflows, pipelines, and techniques
• Motion graphics, animation styles, and video trends for games and playable ads
• Evaluate emerging industry best practices and assess their applicability to HPL's production needs.

Root Cause Analysis & Problem Solving

• Conduct root cause analysis on recurring issues impacting quality, efficiency, or delivery timelines.
• Develop and implement actionable solutions to address skill gaps, workflow bottlenecks, and quality concerns.
• Work with leadership and project stakeholders to continuously refine processes and standards.

Qualifications & ExperienceRequired

• Strong background in 2D art, animation, motion graphics, and video production.
• Proven experience working on game assets, playable ads, or interactive media.
• Mid-level professional experience in 2D art or related creative fields.
• Minimum of 3 years of leadership experience, including mentoring, coaching, or leading creative teams.
• Solid understanding of post-production workflows and video editing pipelines.
• Ability to provide constructive feedback and guide teams toward higher quality output.

Preferred

• Experience working in a game design studio or digital production environment.
• Familiarity with cross-functional collaboration in game development pipelines.
• Experience defining art standards, documentation, and style guides.

Technical Skills

• Proficiency in industry-standard tools such as:
• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop and Illustrator
• Other relevant 2D animation and motion design tools
• Strong understanding of animation principles, composition, timing, and visual storytelling.
• Solid foundation in creative copywriting, including ad hooks, short-form s

Soft Skills & Competencies

• Strong leadership, coaching, and communication skills.
• Excellent problem-solving and critical-thinking abilities.
• Ability to balance hands-on creative work with strategic oversight.
• Organized, detail-oriented, and capable of managing multiple priorities.
• Adaptable and proactive in a fast-paced production environment.

What We Offer

• Opportunity to lead and shape the visual direction of high-impact game and playable content.
• A collaborative, growth-oriented studio environment.
• Continuous learning through R&D, workshops, and creative experimentation.
• Competitive compensation and benefits package.

Job Type: Full-time

Pay: Php40, Php45,000.00 per month

Benefits:

• Pay raise
• Promotion to permanent employee
• Work from home

Application Question(s):

• How many years of experience do you have as a 2D Art Director?
• How many years of experience do you have as a Team Leader?
• In your most recent role as a Team Leader or Art Director, how many team members did you manage?
• What is your expected salary?

Work Location: Remote