Advertising Specialist

2 days ago

Bonifacio Global Metro Manila, Philippines TECHSUPPORTPLUS I.T. SERVICE Full time ₱900,000 - ₱1,200,000 per year

We are seeking a highly skilled and analytical Advertising Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms.

The ideal candidate must have a data-driven mindset with strong skills in segmentation, targeting, and A/B testing to maximize ROI. They must also possess expertise in building high-converting funnels, designing and testing landing pages, and leveraging AI-driven tools to improve campaign performance.

KEY RESPONSIBILITIES:

  • Develop, manage, and utilize paid advertising campaigns across platforms such as Google Ads, Meta Ads. LinkedIn Ads, Tiktok Ads, and others.
  • Build and optimize marketing funnels and landing pages to improve lead generation and conversions.
  • Conduct A/B testing for ads, creatives, and landing pages to continuously improve performance.
  • Implement audience segmentation and targeting strategies to reach the right customers at the right time.
  • Leverage AI-powered tools and platforms for ad optimization, campaign automation, and performance analysis.
  • Monitor KPIs including CTR, CPA, ROAS, and conversion rates, providing regular reports and actionable insights.
  • Collaborate with designers and content creators to develop engaging and interesting ads.
  • Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

QUALIFICATIONS

  • At least more than three (3) years of hands-on experience managing large-scale paid media campaigns
  • At least more than two (2) years in a leadership or senior digital marketing role
  • Hands-on experience with AI-driven ad platforms, automation, or analytic tools
  • Proficient knowledge in digital marketing funnels, landing page optimization, and conversion rate optimization (CRO)
  • Must be skilled in A/B testing methodologies and tools.
  • Familiarity with audience segmentation, remarketing, targeting strategies, and other tools such as Google Analytics, Google Tag Manager, and Hotjar.
  • Must possess excellent communication and collaboration skills.
  • Can work ASAP.
  • Must be willing to work on-site (BGC, Taguig).

PREFERRED SKILLS

  • At least 2 industry certifications (e.g., Google Analytics, Google Ads, Meta Blueprint, HubSpot)
  • Experience with e-commerce and lead-generation campaigns.
  • Knowledge of SEO principles to complement paid strategies.
  • Familiarity with tools like Unbounce, Instapage, or ClickFunnels for landing page development.
  • Experience in budgeting, reporting, campaign analysis, and strategy.
  • Excellent understanding of metrics, KPIs, and conversion tracking.

BENEFITS:

  • 13th month pay
  • Government mandated benefits
  • Overtime pay
  • Holiday pay
  • Health insurance

WORK SCHEDULE: Monday to Friday (8:00 AM - 5:00 PM)

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