KOL Speciallist

Key Responsibilities1. KOL Recruitment & Relationship Management

• Identify, evaluate, and onboard mom influencers, family content creators, parenting advocates, and niche baby-care KOLs.
• Build and maintain long-term relationships with creators who genuinely align with the brand's values (safety, gentleness, family care).
• Lead negotiations, contracts, campaign expectations, and content deliverables.
• Maintain an updated KOL database including rates, performance history, engagement benchmarks, and campaign outcomes.

2. Mom & Baby–Focused Campaign Execution

• Plan and execute KOL campaigns that emotionally connect with moms (e.g., product education, trial experiences, testimonials, community-focused storytelling).
• Develop comprehensive briefs highlighting product benefits, safety claims, and key baby-care messaging.
• Review and approve content submissions, ensuring brand accuracy, compliance, and responsible communication—especially on baby-related claims.
• Coordinate content creation such as unboxing videos, Reels, TikTok content, UGC materials, and product try-ons.

3. Performance Tracking & Insights

• Monitor and analyze key metrics including views, reach, engagement, clicks, conversions, and sales uplift from KOL activities.
• Identify high-performing KOLs and campaigns that strongly resonate with moms and family audiences.
• Prepare weekly and monthly performance reports with actionable insights to improve ROI, reach, and community growth.

4. Cross-Team Collaboration

• Collaborate closely with social media, creative, and product teams to align narratives and campaign messaging.
• Coordinate product seeding, PR kits, and event invitations for mom KOLs.
• Support on-ground activations such as mommy meet-ups, parenting workshops, and brand community events.

5. Trend & Community Research

• Stay updated on parenting trends, baby product reviews, and top-performing content formats among mom creators.
• Monitor competitor influencer strategies and identify opportunities for differentiation.
• Spot emerging mom influencers and niche communities (e.g., breastfeeding advocates, newborn moms, toddler moms, gentle parenting groups).

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in influencer/KOL marketing, ideally within the mom & baby category, FMCG.
• Strong communication skills, with genuine warmth, empathy, and the ability to connect authentically with moms and family audiences.
• Highly organized and detail-oriented, capable of managing multiple creators, timelines, and deliverables simultaneously.
• Proficient in analyzing influencer performance, campaign metrics, and content trends.
• Familiar with parenting communities and mom-creator culture, including key platforms, trends, and niche mom groups.
• Preferably can start ASAP.

Key Skills

• Influencer Sourcing & Evaluation – Strong ability to identify, vet, and select mom, baby, and family-focused creators.
• Relationship Building & Nurturing – Skilled at maintaining warm, long-term partnerships with KOLs and parenting communities.
• Content Quality Review – Ensures accuracy, safety-focused messaging, and alignment with brand guidelines—especially for baby products.
• Data Monitoring & Reporting – Capable of tracking performance metrics and turning data into actionable insights.
• Trend Spotting in Mom/Baby Content – Keeps up with new formats, creator styles, and emerging parenting topics.
• Problem-Solving with a "Brand Care" Mindset – Approaches challenges thoughtfully, prioritizing brand safety, trust, and community sensitivity.

Job Type: Full-time

Benefits:

• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person