Ads Specialist

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.)
• Perform audience segmentation, keyword research, and competitive analysis to inform campaign strategy.
• Create engaging ad copy and collaborate with the design team for ad creatives.
• Conduct A/B tests on ad creatives, targeting, and landing pages.
• Monitor campaign performance and optimize for KPIs like CTR, CPC, CPA, and ROAS.
• Set up and maintain conversion tracking using tools like Google Tag Manager, Meta Pixel, and GA4.
• Provide weekly and monthly performance reports with actionable insights.
• Manage and allocate advertising budgets effectively to maximize ROI.
• Stay current on ad platform updates, algorithm changes, and digital trends.
• Ensure compliance with ad platform policies and data privacy regulations (e.g., GDPR, CCPA).

Qualifications:

• 2+ years of hands-on experience managing paid media campaigns.
• Proficiency in Google Ads, Meta Business Manager, and Google Analytics.
• Experience with tools like Google Tag Manager, SEMrush, HubSpot, or similar.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Google Ads or Meta Blueprint certifications (preferred but not required).

Job Type: Full-time

Pay: Php40, Php45,000.00 per month

Benefits:

• Flexible schedule
• Paid training
• Pay raise

Work Location: In person