Digital Media Specialist

8 hours ago

Ortigas Metro Manila, Philippines Satellite Office Full time ₱1,500,000 - ₱3,500,000 per year

We are looking for a Performance Media Manager / Programmatic Specialist who will be responsible for the end-to-end setup, execution, optimisation, and reporting of digital performance campaigns across major ad platforms and DSPs.

This role ensures high-quality campaign activation, creative implementation, pacing and optimisation, and accurate reporting. You will work closely with a global performance media team to deliver best-in-class results, maintain compliance, and support revenue growth through operational excellence.

*Key Responsibilities

1. Creative Trafficking & Asset Management*

  • Upload, traffic, and QA digital creatives including display, video, native, and rich media formats.
  • Ensure all creatives meet platform specifications, tracking requirements, and pass audit/compliance checks before launch.
  • Troubleshoot creative delivery issues and coordinate fixes to avoid campaign delays.

*2. Campaign Setup & Activation*

  • Build accurate campaign structures across DSPs and advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP, Meta, Google Ads).
  • Apply correct audience targeting, bidding strategy, pacing rules, and tracking parameters.
  • Follow internal best practices and QA checklists to ensure flawless launch execution.

*3. Campaign Management & Optimisation*

  • Monitor daily pacing, delivery, audience performance, and media efficiency.
  • Execute optimisations based on KPIs — including bid adjustments, creative rotation, targeting refinement, and inventory strategy.
  • Resolve under-delivery issues and mitigate revenue risks through proactive adjustments.
  • Ensure campaigns stay on track with timelines, budgets, and performance goals.

*4. Reporting & Insights*

  • Prepare mid-campaign and post-campaign performance reports.
  • Provide clear insights, recommendations, and analysis to strengthen future media strategies.
  • Set up and maintain dashboards, preview links, screenshots, and proof-of-execution documentation.

*5. Compliance & Best Practice Management*

  • Ensure adherence to ad product rules, ad specs, brand safety standards, and compliance guidelines.
  • Identify high-risk inventory or setups and propose alternative solutions when needed.
  • Maintain accurate documentation and quality standards across all campaigns.

*Key Skills & Competencies

Technical Skills*

  • Hands-on experience with programmatic tools and DSPs (DV360, TTD, Adobe, Amazon DSP, etc.).
  • Strong understanding of paid media channels: display, video, mobile, retargeting, contextual, etc.
  • Experience in campaign trafficking, tags, pixels, tracking implementation, and creative QA.
  • Strong analytical skills with the ability to interpret campaign data and optimize toward KPIs.

*Soft Skills*

  • Excellent communication skills — able to relay insights clearly to internal teams and stakeholders.
  • Strong attention to detail and ability to work under tight deadlines.
  • High sense of ownership, continuous improvement mindset, and collaboration.
  • Problem-solving skills; able to navigate complex, fast-paced environments.

*Qualifications*

  • 2–5 years experience in programmatic advertising, ad operations, performance marketing, or paid media execution.
  • Experience with large-scale digital campaigns.
  • Familiarity with modular design, multi-module setups, or microservices environments is a plus (if tech-based campaigns apply).
  • Degree in Marketing, Advertising, Communications, Computer Science, or related field (preferred, not required).

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