Digital Marketing Specialist

Organica Nutrition is hiring a Full time Digital Marketing Specialist role in La Loma, NCR. Apply now to be part of our team.

• Looking for candidates available to work:
  • Monday: Morning, Afternoon
  • Tuesday: Morning, Afternoon
  • Wednesday: Morning, Afternoon
  • Thursday: Morning, Afternoon
  • Friday: Morning, Afternoon
• 1 year of relevant work experience required for this role
• Expected salary: ₱20,000 - ₱25,000 per month

OB SUMMARY: (HYBRID Set-Up)

The Digital Marketing Associate role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Responsibilities:

1. Content Creation and Review:

• Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.

• Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.

• Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

2. Live-Selling Management:

• Plan and execute live-selling events in Marketplaces to drive product sales.

• Coordinate with influencers and livesellers to schedule and manage live-selling sessions.

• Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.

• Collaborate with Ecomm team to ensure the availability of featured products.

• Develop creative strategies to maximize reach and conversions during live-selling events.

3. KOL Outreach and Management:

• Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.

• Build and maintain strong relationships with KOLs to foster collaboration and promote our products.

• Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.

4. Assist in Managing the UGC Content Creator Hub:

• Support the management of our UGC content creator hub by identifying and onboarding new content creators.

• Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.

• Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.

5. Affiliate Marketing Management:

• Develop and manage affiliate marketing programs to drive sales and expand reach.

• Identify and recruit new affiliates and partners to promote the brand and products.

• Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.

• Maintain relationships with affiliates to ensure active engagement and maximize partnerships.

• Create marketing materials and resources for affiliates to support their promotional efforts.

6. Analytics and Reporting:

• Track, analyze, and report on the performance of digital marketing activities.

• Use data to identify trends and insights, making recommendations for improvements.

• Provide monthly reports on KPIs to the team lead.

• Perform other related work-related tasks as may be assigned.

Qualifications:

• Bachelor's degree in marketing, Business Management, Communication Arts or any related discipline

• Fresh Graduates or at least 1-2 years of work experience preferably in a digital marketing role.

• Proficient in the English and Filipino language

• Strong written communication and presentation skills

• Strong knowledge of social media platforms

• Strong knowledge of shooting, editing, and creative programs

• Visual design skills (Photoshop, Canva, Capcut etc.)

• Proficient in MS Office (Word, Excel, PowerPoint, etc.)