Senior Product Manager

The Product Design Head will lead the ideation and innovation for new products of Personal Collection. He/She will play a key role in the full product lifecycle—from ideation to launch—ensuring that new product offerings meet market demand and align with the company's long-term business strategy. Key Responsibilities:Strategic Ideation & Product Innovation:Lead the development and execution of strategic product ideation initiatives, identifying new product opportunities that align with market trends, consumer needs, and company goals.

Drive the creation of breakthrough product concepts for new categories, leveraging customer insights, market research, and competitive analysis to inform ideation. Collaborate with key stakeholders (executive leadership, marketing, research and development, commercial operations) to ensure product ideas align with business objectives and deliver tangible value for the company. Identify and prioritize high-impact product innovations that can be commercialized through direct selling channels.

Product Management & Development:Oversee the full product management lifecycle from ideation through development, testing, and commercialization. Lead cross-functional teams to ensure timely product launches, overseeing design, development, manufacturing, and delivery. Work closely with R&D, design, and engineering teams to ensure that product designs are feasible, scalable, and meet quality standards.

Create and manage detailed product roadmaps, timelines, and resource plans, ensuring alignment with strategic business objectives. Profit & Loss Management:Take ownership of the profit and loss (P&L) for new products, ensuring financial targets are met through effective pricing strategies, cost management, and revenue forecasts. Collaborate with finance teams to develop accurate cost estimates, sales forecasts, and profitability analyses for new product lines.

Monitor product performance post-launch, adjusting strategies as necessary to optimize margins, sales, and profitability. Market & Competitive Analysis:Conduct thorough market research and analysis to understand customer needs, preferences, and emerging trends in the consumer space. Perform competitive benchmarking and monitor industry trends to identify gaps in the market and opportunities for new products.

Use data-driven insights to guide product ideation and strategy, ensuring products are positioned effectively to drive growth and meet sales targets. Cross-Functional Collaboration & Leadership:Work closely with the marketing and commercial operations teams to develop go-to-market strategies, ensuring alignment of product positioning, messaging, and sales enablement tools. Act as the primary point of contact for product innovation, collaborating with other business units to ensure seamless integration and launch of new products.

Continuous Improvement & Risk Management:Continuously evaluate product development processes to identify opportunities for improvement and increased efficiency. Proactively address and mitigate risks associated with new product development, ensuring timely delivery while maintaining high quality. Manage the product portfolio, making data-driven decisions to prioritize the right mix of products based on customer feedback, market potential, and financial viability.

Qualifications:Bachelor's degree in Business, Product Design, Marketing, or a related field.10 years of experience in product management, with a focus on product ideation and innovation in an FMCG, direct selling, or similar industry. Proven track record in leading full cycle product management—from ideation to commercialization—across multiple product categories. Significant experience in P&L management, including pricing strategies, revenue forecasting, cost optimization, and profit maximization.

Strong analytical and data-driven decision-making abilities, with experience in product strategy and execution.