Category Development Associate
4 days ago
Key Responsibilities
- Category Strategy Development
: Assist in formulating and executing strategies to grow category share and improve shelf presence. - Data Analysis
: Use syndicated data tools (e.g., Nielsen, IRI) to analyze market trends, inventory turnover, and space-to-sales ratios. - Shopper Insights
: Identify customer and shopper behaviors to inform joint business plans (JBP) and strategic negotiations. - Sales Support
: Develop selling stories and promotional strategies for field teams and sales agencies. - Performance Monitoring
: Track KPIs such as distribution, promotion share, and merchandising effectiveness. - Cross-functional Collaboration
: Work with marketing, sales, and supply chain teams to ensure smooth execution of category plans. - Project Management
: Support category-related initiatives and ensure timely delivery of outputs.
Qualifications
- Bachelor's degree in business
, Marketing, Economics, or related fields
. - Experience in
FMCG, retail, or category management
(1–3 years preferred). - Proficiency in
Excel, PowerPoint
, and syndicated data platforms. - Strong analytical, communication, and project management skills.
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