Assistant Marketing Manager

23 hours ago


Mandaluyong City, National Capital Region, Philippines Concerted Management Corporation Full time ₱400,000 - ₱600,000 per year

BASIC REQUIREMENTS :

  • Minimum of one (1) year experience preferably from any of the following industries:
  • a. FMCG, Telco, Retail, Marketing Services (creative, digital or events agency)
  • Experience in at least two of the following (required):
  • a. Research planning and execution
  • b. Consumer insighting and Market Segmentation
  • c. Communication Strategy Planning
  • d. Trimedia, Digital and/or on-ground activation campaign planning and execution
  • e. Product Sales Data Analysis
  • f. Product Development
  • g. Sales Team Management
  • With thorough knowledge in at least two of the experience items above
  • With adept knowledge in Microsoft Tools and Open Office
  • Shows a strong root cause analysis

JOB DESCRIPTION

  1. RESEARCH – plans and conducts consumer research and insighting quarterly, every three years, and ad hoc as the business requires.
  2. Product Management – monitor Sales and Market Share performance per brand and model, understand drivers for growth/decline & plan, secure approval, execute, monitor and adjust programs for each brand and model.
  3. Advertising – plan, secure approval, execute, monitor and adjust advertising initiatives ranging from traditional media, in-store, on-ground and digital advertising programs.
  4. Business Casing – study new products and services and create comprehensive business cases for each
  5. Product Development and Product Management – develop products and services and plan, secure approval, execute, monitor, and adjust projects timely and according to plans
  6. Sales Support – provide marketing related support to sales as needed


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