Assistant Marketing Manager
23 hours ago
BASIC REQUIREMENTS :
- Minimum of one (1) year experience preferably from any of the following industries:
- a. FMCG, Telco, Retail, Marketing Services (creative, digital or events agency)
- Experience in at least two of the following (required):
- a. Research planning and execution
- b. Consumer insighting and Market Segmentation
- c. Communication Strategy Planning
- d. Trimedia, Digital and/or on-ground activation campaign planning and execution
- e. Product Sales Data Analysis
- f. Product Development
- g. Sales Team Management
- With thorough knowledge in at least two of the experience items above
- With adept knowledge in Microsoft Tools and Open Office
- Shows a strong root cause analysis
JOB DESCRIPTION
- RESEARCH – plans and conducts consumer research and insighting quarterly, every three years, and ad hoc as the business requires.
- Product Management – monitor Sales and Market Share performance per brand and model, understand drivers for growth/decline & plan, secure approval, execute, monitor and adjust programs for each brand and model.
- Advertising – plan, secure approval, execute, monitor and adjust advertising initiatives ranging from traditional media, in-store, on-ground and digital advertising programs.
- Business Casing – study new products and services and create comprehensive business cases for each
- Product Development and Product Management – develop products and services and plan, secure approval, execute, monitor, and adjust projects timely and according to plans
- Sales Support – provide marketing related support to sales as needed
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