socail media advertising and marketing specialist

• Campaign Planning and Strategy:
• Creating campaigns that promote travel packages, destinations, special offers, or seasonal deals (e.g., summer vacations, winter getaways).
• Developing targeted strategies for specific groups, such as adventure travelers, luxury travelers, or family vacations.
• Utilizing data on customer preferences (location, age, interests) to tailor ads for different demographics.
• Ad Creation and Design:
• Designing eye-catching visuals that showcase beautiful travel destinations, luxury resorts, or exciting tour experiences.
• Writing engaging ad copy to highlight unique travel experiences, such as cultural tours, adventure packages, or all-inclusive resort stays.
• Creating video ads for travel destinations, client testimonials, or behind-the-scenes travel tips that generate excitement.
• Budget Management:
• Managing advertising budgets to ensure cost-effective spend on campaigns, especially for high-ROI times such as peak travel booking seasons or holiday promotions.
• Monitoring and adjusting budgets to focus on ads that are delivering the best results (e.g., clicks, inquiries, bookings).
• Audience Targeting and Segmentation:
• Targeting the right customers based on interests, location, travel history, and seasonal preferences (e.g., ski trips in winter, beach holidays in summer).
• Creating custom audiences to reach frequent travelers, first-time vacationers, honeymooners, or corporate travelers.
• Using lookalike audiences to expand reach to new travelers who have similar characteristics to current customers.
• Monitoring and Optimization:
• Regularly monitoring ad performance such as clicks, engagement, conversion rates (bookings), and return on ad spend (ROAS).
• Optimizing ads based on performance data, adjusting targeting, copy, or visuals to improve results.
• A/B testing various creatives, copy, and calls to action to maximize the effectiveness of ad campaigns.
• Seasonal and Destination Promotions:
• Running time-sensitive campaigns around key travel seasons (e.g., winter holidays, spring break, summer vacations).
• Promoting special packages, discounts, or deals to entice travelers to book during specific months or for special events like festivals, cruises, etc.
• Engagement with Potential Travelers:
• Responding to inquiries in the comments section of ads, providing additional details about offers, destinations, or packages.
• Encouraging users to share their travel plans and experiences on social media, creating a community around the travel agency.
• Performance Analysis and Reporting:
• Analyzing key performance metrics (CTR, engagement, booking rates) and reporting to stakeholders.
• Using insights to fine-tune future campaigns and identifying trends in customer interests (e.g., popular destinations, preferred booking timeframes).
• Staying Updated with Trends:
• Keeping an eye on emerging social media platforms and new ad formats to stay ahead of competitors.
• Monitoring changing trends in travel (e.g., eco-tourism, wellness travel, solo travel) and adjusting campaigns accordingly.

Customer Service Responsibilities for a Travel Agency:

• Pre-booking Assistance:
• Assisting potential customers with inquiries regarding available travel packages, destinations, pricing, and booking procedures.
• Offering recommendations based on the client's preferences (e.g., family vacations, romantic getaways, adventure trips).
• Providing detailed information on travel insurance, visa requirements, and other essential pre-trip requirements.
• Booking Support:
• Helping customers with booking reservations, whether for flights, hotels, car rentals, or guided tours.
• Offering advice on the best times to book for specific destinations (e.g., avoiding peak season to get better rates).
• Ensuring that all bookings are accurate and confirming details with clients (e.g., flight times, hotel amenities, tours).
• Post-booking Assistance:
• Providing customers with travel itineraries and supporting documentation (flight confirmations, hotel details, local transport options).
• Helping clients with any changes or cancellations to their travel bookings and ensuring that they understand any penalties or fees associated with modifications.
• Tracking travel bookings to ensure everything goes smoothly, from flights to accommodations.
• Issue Resolution:
• Addressing any travel disruptions such as flight cancellations, delays, or booking errors.
• Coordinating with airlines, hotels, and tour operators to resolve issues quickly and efficiently.
• Offering alternative solutions when necessary, such as suggesting new dates or destinations if a booked trip cannot proceed as planned.
• Customer Feedback and Reviews:
• Collecting feedback from customers after their trip to improve services and identify areas for improvement.
• Encouraging customers to leave reviews or testimonials that can be shared on the website or social media.
• Addressing any negative feedback or complaints diplomatically to ensure customer satisfaction.
• 24/7 Support for Emergencies:
• Offering emergency support for travelers in case of urgent issues while traveling, such as lost passports, missed flights, or last-minute changes.
• Providing assistance with medical emergencies or travel advisories when customers are abroad.
• Travel Advice and Personalization:
• Offering personalized travel advice based on a customer's travel history or preferences, such as recommending new destinations or experiences.
• Helping customers find discounts, loyalty rewards, and special offers that may apply to their bookings.
• Handling Social Media Inquiries:
• Responding to customer inquiries and comments on social media platforms in a timely and professional manner.
• Addressing any complaints or questions customers have about services via social media channels, ensuring a positive interaction.
• Promoting Loyalty Programs and Referral Benefits:
• Informing customers about the agency's loyalty programs, such as discounts on future bookings or special offers for repeat customers.
• Encouraging referrals by offering incentives for customers who refer new clients to the agency.
• Knowledge of Travel Trends:
• Staying informed about global travel restrictions, health advisories, and changing entry requirements due to factors like COVID-19.
• Educating customers about new travel experiences such as sustainable tourism or emerging destinations that match their preferences.

Job Type: Full-time

Pay: Php11, Php12,500.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Expected Start Date: 09/01/2025