Graphic Designer

This is a remote position.

Schedule:

• 40 hours per week
  
• 9:00 am to 6:00 pm (8 hours but extended for a 1-hour unpaid break), with some flexibility around campaign deadlines
  
• Client time zone: Central Time (St. Paul, MN)
  

Overview:

We are seeking a highly creative and technically skilled Graphic Designer / Creative Specialist to join the company. This role will be responsible for bringing all design and creative production in-house, working closely with our marketing, revenue and social media teams to produce high-impact, on-brand creative assets.

The ideal candidate is not just a designer but a creative director who can interpret creative briefs, direct aesthetics, and produce original layouts—not simply rely on Canva templates. This person must be fluent in AI-driven creative tools, video production workflows, and cross-functional collaboration.

Key Responsibilities:

Creative Direction & Design

• Design and art direct creative assets (ads, graphics, landing pages, social media visuals, campaign collateral).
  
• Demonstrate strong portfolio work showing original layouts, design direction, and aesthetic decisions, not just templated work.
  
• Translate creative briefs into compelling design concepts that align with brand guidelines and campaign goals.
  
• Ensure design consistency and quality across all platforms.
  

AI-Driven Creative Production

• Create photo realistic imagery and branded creative using AI prompting tools such as MidJourney, Flow, Google Gemini, and Nano Banana.
  
• Generate and iterate MidJourney prompts to produce assets that reflect campaign direction and brand voice.
  
• Leverage AI video generation tools to support PPC and social content campaigns.
  

Cross-Functional Collaboration

• Work closely with the PPC team to design ad creatives that drive measurable results.
  
• Collaborate with social media manager to develop content that scales across multiple platforms.
  
• Provide creative direction on campaign concepts and ensure alignment between marketing, PPC, and executive teams.
  

Video & Motion

• Use CapCut and other editing tools to design and produce short-form video content for ads and ongoing social media content.
  
• Support the production of branded motion assets, ensuring engagement and compliance with legal industry standards.
  

Design Tools & Workflow

• Build and maintain assets in Figma for more complex collaborative design and versioning.
  
• Be fluent in Canva for quick adaptations, but demonstrate strong ability to go beyond templates.
  
• Manage design workflows, deadlines, and approvals with the marketing team.
  

Social Media & Website Management

• Manage social media content scheduling and publishing within HubSpot, ensuring alignment with marketing and PPC campaigns.
  
• Coordinate content calendars, publish approved assets, and monitor performance.
  
• Support the marketing team with basic website updates (text, images, page layouts) to keep Holt Law's digital presence current.
  
• Ensure all web and social updates follow brand guidelines and messaging standards.
  

Tools / Platforms to Prioritize

• Design & AI: Canva, MidJourney, Flow, Google Gemini, NanoBanana
  
• Video: CapCut (short-form video editing, ad creative, reels, TikTok)
  
• Content & Social: HubSpot (for newsletters + scheduling), WordPress (basic web updates), Native posting (LinkedIn, Instagram, Facebook, TikTok, YouTube)
  

Success Metrics

• Ability to consistently turn b-roll video & images into content using CapCut
  
• Proficiency in using AI image & video generation tools to create photorealistic ad creatives and supporting content.
  
• Maintain a steady content volume for PPC + social campaigns that drives measurable engagement & lead growth
  

Requirements  

• Strong portfolio showcasing original graphic design, layouts, and campaign work.
  
• Demonstrated expertise in AI-driven content creation (MidJourney, Flow, Gemini, Nano Banana, ChatGPT etc.).
  
• Proven ability to art direct and creative direct projects from concept through execution.
  
• Proficiency in Figma, Canva, and CapCut.
  
• Comfortable designing across print, digital, and video formats.
  
• Experience working alongside PPC and social media teams.
  
• Strong aesthetic judgment and ability to deliver on tight timelines.
  
• Organized, detail-oriented, and able to manage multiple priorities.
  

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Benefits

Independent Contractor Perks: 

• HMO coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job
  
  

Please note that since this is a permanent work-from-home position and an "Independent Contractor" arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

ZR_28795_JOB

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