DTC Copywriter

Department:
Creative / Performance

Reports to:
Creative Strategist

Employment Type:
Full-time, Remote

Salary:
18,000-24,000 (USD)

Location:
Anywhere (with at least
four hours of overlap with UTC+1 and UTC+8
)

About Paper Plan Group

Paper Plan Group is a consumer product company operating multiple DTC brands. We develop products, test them through paid media, and scale what performs. The company is currently transitioning from an early-stage operating model to a structured, performance-driven growth model.

Growth direction:

• Scaling revenue from early multi-million range toward $100M+
• Building a lean, high-ownership team where decisions move quickly
• Prioritizing creative testing, performance data, and iterative execution across marketing

We operate with a small team, so output and ownership matter more than job titles or formal process.

About the Role

We are hiring a Creative Copywriter to develop short-form advertising concepts and scripts that drive measurable performance across Meta, TikTok, and other paid channels. This role focuses on ideation, experimentation, and iteration, not content volume.

You will report into and work closely with a Creative Strategist and collaborate across marketing, product, and content teams as required.

1. Overview

We are hiring a Creative Copywriter to develop high-performing advertising concepts and scripts for multiple consumer brands in a direct-to-consumer (DTC) environment.

This role is focused on ideation, experimentation, and continuously improving creative output based on real campaign performance.

2. Responsibilities

• Develop advertising concepts, hooks, scripts, headlines, captions, and CTAs for Meta and TikTok.
• Create and iterate on user-generated style content and ad angles based on performance data.
• Collaborate with a Creative Strategist to test and refine messaging across multiple brands.
• Research consumer behavior, market trends, and competitive creative to inform direction.
• Maintain documentation of ideas, iterations, insights, and frameworks for future reuse.
• Participate in creative reviews and contribute to team brainstorming and strategy.

3. Requirements

• Strong writing skills with demonstrated ability to create compelling short-form advertising copy.
• Understanding of consumer psychology, positioning, persuasion, and attention dynamics.
• Experience in advertising, marketing, content strategy, copywriting, or related creative fields.
• Ability to generate original ideas rather than replicate existing creative formats.
• Strong curiosity about cultural trends, audience behavior, and emerging content patterns.
• Ability to work in a fast-paced environment with continuous iteration and testing.

4. Preferred Experience

(Not required, but beneficial.)

• Background in DTC marketing, paid social, or performance creative.
• Experience in a creative agency or fast-moving content environment.
• portfolio showcasing work in short-form video scripting, UGC concepts, or paid social ads.

5. What Success Looks Like

• Rapid generation of creative concepts.
• Content that drives measurable lift in engagement and conversion.
• Consistent delivery of new angles, hooks, and formats for testing.
• Ability to translate insights and feedback into improved creative direction.

6. Hiring Process

1. Application and short written response.
2. Paid test assignment.
3. Interview and work review.
4. Offer (full-time role).

7.How We Work

Paper Plan values:

• Ownership:
  Individuals take responsibility for outcomes, not just tasks.
• Truth Over Comfort:
  Clear, direct communication is expected.
• Continuous Improvement:
  Work evolves based on data, not preference or assumption.

We move quickly, test ideas in the market, and adjust based on performance.

8. Additional Notes

This role requires original thinking, experimentation, and a willingness to challenge assumptions through testing and iteration.