
CRM Manager
6 days ago
Job Description:
CRM System Management
- Day-to-day management of CRM system, ensuring data accuracy and integrity
- Proactively engage with customers through various channels (phone, email, chat, social media, to address inquiries, resolve issues and/or gather feedback)
Data Analysis and Reporting
- Maintain accurate records of customer interactions, user activity and demographics
- Analyze data to identify trends, patterns, and areas for improvement
- Track, measure, and evaluate performance of different customer communications and conduct
- A/B tests for optimization and improvements
Content Management and Creation
- Ensure content is accurate, relevant, and consistent with brand guidelines
- Conduct thorough reviews of all contents before publication to verify accuracy, grammar, spelling and adherence to company standards
- Implement quality assurance processes to minimize error and maintain a high level of content integrity
Communication and Collaboration
- Work closely with teams across the organization to ensure all activities are aligned and meets business needs, and achieve successful execution and implementation
- Foster a collaborative environment to ensure effective communication and coordination
- Manage cross-departmental projects and initiatives related to in-app contents
Planning and Execution
- Work closely with Community Team in developing user engagement strategy and tactics, target metrics, and internal KPIs
- Support Community Team in managing highly relevant and engaging campaigns, brand
- communities, and other Community-related initiatives, from conceptualization to execution
Job Requirements
- Bachelor's degree in Business, Marketing, or any related field
- With proven experience in digital marketing, community management, and data analysis
- Proven experience in handling systems like Salesforce, Clevertap, Mailchimp and other CRM or CMS platforms is a plus
- Strong interpersonal skills with the ability to build rapport and communicate effectively with diverse customer segments
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data driven decisions
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