Content Strategist
6 days ago
The Content Strategist will support content creation for all forms of media to support communication objectives aligned with the approved monthly themes per cluster.
Responsibilities:
- Support copy requirements for seeding to traditional and new media platforms, and support PR Head in coordinating closely with various business units on a regular basis
- Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
- Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
- Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
- Provide relevant insights on campaign executions and brand activations primarily to ensure the right platform is utilized for a particular content or copy
Key Qualifications:
- Bachelor's degree in English, journalism, communications, marketing or a related field.
- Extensive experience with content creation, strategy building and content marketing.
- Ability to adapt to evolving industry trends, content marketing best practices, and changes in digital platforms.
- Familiarity with content management systems, marketing automation tools, and other relevant technologies
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