Content Strategist

6 days ago

Pasay, National Capital Region, Philippines The SM Store (SM Mart Inc.) Full time $40,000 - $60,000 per year

The Content Strategist will support content creation for all forms of media to support communication objectives aligned with the approved monthly themes per cluster.

Responsibilities:

  • Support copy requirements for seeding to traditional and new media platforms, and support PR Head in coordinating closely with various business units on a regular basis
  • Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
  • Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
  • Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
  • Provide relevant insights on campaign executions and brand activations primarily to ensure the right platform is utilized for a particular content or copy

Key Qualifications:

  • Bachelor's degree in English, journalism, communications, marketing or a related field.
  • Extensive experience with content creation, strategy building and content marketing.
  • Ability to adapt to evolving industry trends, content marketing best practices, and changes in digital platforms.
  • Familiarity with content management systems, marketing automation tools, and other relevant technologies

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