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Activation GTM Manager

2 weeks ago

Makati City, National Capital Region, Philippines Microsoft Full time

Overview
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft's Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
As the Activation GTM Manager for AI Workforce in ASEAN you will
accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across ASEAN including Sales Excellence, sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft.
You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution play domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.We're looking for a highly driven, motivated marketing or sales individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts. This individual truly lives for big challenges. This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone your leadership skills.Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

  • Growth Strategy & Business Performance: In partnership with the Asia Activation GTM Leader, oversee the execution of AI Workforce solution plays in ASEAN to enhance performance with Solution Play GTM teams. Responsible for new pipeline creation, addressing pipeline gaps by OU/segment, and implementing global strategies relevant for your Area, including FY26 program performance.
  • Sales Activation: Lead end-to-end solution play field activation to win customers across the AI Workforce solution plays including X-Commercial Solution Area plays such as Agentic. Resolve blockers and influence strategic improvements through field feedback loops. Partner closely with the Solution Play GTM teams to deliver field readiness and skilling as well as capture and share insights on customer wins/losses, compete trends, and partner feedback.
  • Demand Generation: In partnership with the Solution Play GTM, align and orchestrate the execution of AI Workforce marketing plan with Integrated Marketing Managers (IMM), and Partner roles. Drive signal conversion to create pipe and ensure successful customer targeting events. Provide input to amplify AI Workforce priorities.
  • Product Leadership: Act as a strong AI Workforce (and AI Business Solutions) advocate by demonstrating thought leadership externally with customers and partners, and internally. Champion local needs and insights to shape global product strategy, roadmap, and readiness through structured feedback loops. Understand industry trends, challenges, and regulatory requirements.
  • Operational Excellence: Partner closely with Regional and Area Sales Excellence and Sales Operations to drive sales discipline, pipeline creation and acceleration, and MCEM orchestration. Promote consistent use of programs and investments as well as standardized services and tools in the field sales teams. Partner with Solution GTM Leaders and Activation GTM Leaders to drive a connected ROB that tracks end-to-end business health, aligning sales and marketing insights with Corp through VSU, IAP, and other key cadences.

You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding.

Qualifications
Required (RQs)

  • Min. 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience OR equivalent experience

Preferred Qualifications (PQs)

  • 12+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience
  • 8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization OR equivalent experience

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about
requesting accommodations.