Rider Acquisition/ Retention

JOB DESCRIPTION

Driver Acquisition Strategy

• Develop and implement effective strategies to recruit qualified drivers to the platform.
• Collaborate with marketing and operations teams to run targeted recruitment campaigns.
• Identify high-performing acquisition channels (e.g., referrals, on-ground activations, digital campaigns) and optimize for results.
• Monitor trends in the transport and logistics industry to stay competitive in sourcing efforts.

Driver Retention Strategy

• Design and execute initiatives to improve driver engagement, satisfaction, and retention.
• Analyze feedback, complaints, and performance data to improve the overall driver experience.
• Roll out retention programs such as loyalty schemes, incentives, and communication campaigns.
• Segment drivers by performance or behavior to personalize retention approaches.

Sales & Marketing Support

• Work with the Sales and Marketing teams to design and implement campaigns that attract both drivers and customers.
• Assist in creating promotional materials and communication content for recruitment and retention programs.
• Participate in field activations, community events, and brand initiatives to support lead generation and driver acquisition.
• Provide market insights and competitor analysis to strengthen sales and marketing strategies.

Data Analysis and Reporting

• Use data tools to track recruitment and retention KPIs, including conversion, onboarding rates, churn, and satisfaction scores.
• Provide regular reports with insights and actionable recommendations.
• Conduct A/B tests and pilot programs to evaluate and enhance strategies.

Others

• Perform other related duties as assigned, whether communicated verbally or in writing, to support the efficient operation of the department.

Qualifications

• Experience in driver recruitment, HR, fleet/transport operations, or sales & marketing is preferred.
• Strong understanding of field sourcing, onboarding, and driver behavior.
• Analytical mindset with knowledge of basic reporting tools (e.g., Excel, Google Sheets, dashboards).
• Strong interpersonal and communication skills; comfortable working with frontline workers.
• Flexible and proactive, with the ability to work cross-functionally with Sales, Marketing, and Operations teams.

Job Type: Full-time

Benefits:

• Company events
• Flextime

Ability to commute/relocate:

• Bataan: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How soon can you start?
• How much is your expected salary?

Work Location: In person