GCM0019 - Digital Marketing Specialist
5 days ago
Salary Range: PHP 25, PHP 40,000.00
Work Set-Up: Work onsite | Mon-Fri | 8am - 5pm
Responsibilities:
- Strategy & Planning
- Develop monthly marketing strategies and content calendars tailored to each clients goals.
- Conduct market and trend analysis to propose innovative content ideas and campaign approaches.
- Coordinate with clients and internal teams to align marketing objectives and deliverables.
- Content Creation
- Design and produce engaging content (images, videos, captions, and blog posts) for social media and website
- Manage daily posting schedules across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Ensure all content adheres to brand tone and quality standards.
- Campaign Management & Reporting
- Monitor and analyze campaign performance using analytics tools.
- Identify what works, what doesn't, and adjust strategies accordingly.
- Prepare and submit monthly marketing reports highlighting performance insights and recommendations.
- Website & Blog Management
- Upload and update blogs or content to clients official websites.
- Ensure posts are SEO-optimized and formatted for readability and engagement.
- Collaboration & Innovation
- Stay ahead of social media trends, platform updates, and digital best practices.
- Constantly propose fresh ideas and creative concepts that drive engagement.
- Work closely with designers, writers, and client managers to execute campaigns effectively.
Requirements:
- Bachelors degree in Marketing, Communications, or related field.
- At least 2 years of experience in digital marketing, social media management, or content creation.
- Proficient in Canva, Adobe Photoshop / Illustrator / CapCut / Premiere Pro, and basic video editing.
- Familiar with social media analytics tools (Meta Business Suite, Insights, etc.).
- Strong copywriting and visual storytelling skills.
- Knowledge of WordPress or similar platforms for web/blog uploads is an advantage.
- Creative thinker with strong attention to detail and time management.
- Proactive, trend-aware, and comfortable presenting new ideas.
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