
Senior Strategic Planner
4 days ago
Are you passionate about uncovering deep consumer insights and transforming them into powerful brand strategies?
At
WAVE Creative Group
, we create human-centered, results-driven campaigns that make waves for our clients. We're looking for a
Senior Strategic Planner
to lead research and insights while shaping strategies that inspire creativity and deliver measurable impact. You'll play a key role in driving brand growth, mentoring junior planners, and elevating our strategy practice.
As a Senior Strategic Planner, you will:
1) Brand & Business Strategy
- Partner with the Brand Strategist to turn business and brand challenges into actionable strategic directions.
- Build strong strategic foundations like value propositions, messaging frameworks, and growth roadmaps.
- Ensure all strategies align with client objectives, category trends, and market opportunities.
2) Consumer Research & Insights
- Lead qualitative and quantitative research, including surveys, focus groups, and social listening.
- Conduct cultural audits, competitive benchmarking, and market trend studies.
- Create personas, customer journeys, and behavior models that guide creative and marketing teams.
- Transform data into compelling narratives that inspire clients and teams alike.
3) Integrated Marketing Strategy
- Design integrated campaign blueprints across digital and offline touchpoints.
- Develop messaging frameworks for seamless, consistent communication.
- Collaborate with creative, accounts, and strategy teams to bring campaigns to life.
- Recommend platform-specific tactics to maximize impact and engagement.
4) Performance & Data-Driven Planning
- Define KPIs and measurement benchmarks for campaigns.
- Monitor campaign performance in real time and make data-driven recommendations.
- Deliver post-campaign reports with actionable insights to optimize future efforts.
- Demonstrate ROI and strategic value to clients through measurable outcomes.
5) Mentorship & Team Support
- Guide and mentor Junior Strategic Planners in research, insights, and reporting.
- Review team outputs to ensure strategic accuracy and excellence.
- Foster collaboration across departments for smooth workflows and stronger results.
Who We Are Looking For
- Experience:
3-5+ years in strategic planning, brand strategy, or related roles in marketing, advertising, or creative agencies. - Expertise:
Strong knowledge of consumer research methodologies, integrated marketing, and performance analytics. - Exceptional analytical and storytelling abilities.
- Strong communicator who can simplify complex data into clear, inspiring insights.
- Strategic thinker with creative sensibilities.
- Collaborative leader who enjoys mentoring and building team capabilities.
If this sounds like the perfect fit for you, send us your portfolio and CV at or , with the subject line: "Application | Senior Strategic Planner"
Let's create WAVES together
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