Senior Strategic Planner

3 days ago

Manila, National Capital Region, Philippines Wave Creative Group Full time $70,000 - $120,000 per year

Are you passionate about uncovering deep consumer insights and transforming them into powerful brand strategies?

At
WAVE Creative Group
, we create human-centered, results-driven campaigns that make waves for our clients. We're looking for a
Senior Strategic Planner
to lead research and insights while shaping strategies that inspire creativity and deliver measurable impact. You'll play a key role in driving brand growth, mentoring junior planners, and elevating our strategy practice.

As a Senior Strategic Planner, you will:

1) Brand & Business Strategy

  • Partner with the Brand Strategist to turn business and brand challenges into actionable strategic directions.
  • Build strong strategic foundations like value propositions, messaging frameworks, and growth roadmaps.
  • Ensure all strategies align with client objectives, category trends, and market opportunities.

2) Consumer Research & Insights

  • Lead qualitative and quantitative research, including surveys, focus groups, and social listening.
  • Conduct cultural audits, competitive benchmarking, and market trend studies.
  • Create personas, customer journeys, and behavior models that guide creative and marketing teams.
  • Transform data into compelling narratives that inspire clients and teams alike.

3) Integrated Marketing Strategy

  • Design integrated campaign blueprints across digital and offline touchpoints.
  • Develop messaging frameworks for seamless, consistent communication.
  • Collaborate with creative, accounts, and strategy teams to bring campaigns to life.
  • Recommend platform-specific tactics to maximize impact and engagement.

4) Performance & Data-Driven Planning

  • Define KPIs and measurement benchmarks for campaigns.
  • Monitor campaign performance in real time and make data-driven recommendations.
  • Deliver post-campaign reports with actionable insights to optimize future efforts.
  • Demonstrate ROI and strategic value to clients through measurable outcomes.

5) Mentorship & Team Support

  • Guide and mentor Junior Strategic Planners in research, insights, and reporting.
  • Review team outputs to ensure strategic accuracy and excellence.
  • Foster collaboration across departments for smooth workflows and stronger results.

Who We Are Looking For

  • Experience:
    3-5+ years in strategic planning, brand strategy, or related roles in marketing, advertising, or creative agencies.
  • Expertise:
    Strong knowledge of consumer research methodologies, integrated marketing, and performance analytics.
  • Exceptional analytical and storytelling abilities.
  • Strong communicator who can simplify complex data into clear, inspiring insights.
  • Strategic thinker with creative sensibilities.
  • Collaborative leader who enjoys mentoring and building team capabilities.

If this sounds like the perfect fit for you, send us your portfolio and CV at or , with the subject line: "Application | Senior Strategic Planner"

Let's create WAVES together

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