Marketing Analyst

• Manila
• Onsite
• IT

Key Responsibilities

Marketing Planning and Budget

• Design and execute quarterly marketing plan for Philippines aligned to Sales priorities covering all customer segments, focused partners and across Cisco portfolio of products
• Business partner for Country Manager and Segment Sales Leaders
• Management of country marketing budget and influencing Distributors' share of marketing budget (DDI) to execute demand generation programs with Cisco.
• Close liaison with local finance organization to ensure compliance to fiscal and legal requirements

Programs and Demand Generation

• Design, create and deliver comprehensive demand generation programs with local Sales Managers and Channel Manager
• Local activation of Cisco standardized customer journeys through digital marketing, events, webinars, sponsorships, telemarketing, case studies and sourcing of local vendors where necessary, etc.
• Own the strategy for executing Cisco signature events in the territory working with the ASEAN marketing and sales stakeholders.
• Execute local components of marketing campaigns including event activity digital campaigns, channel marketing, tradeshows, etc.
• Drive marketing campaigns to support lead generation for the Sales segment business
• Support the execution of digital and social initiatives by working with the ASEAN Digital Marketing team
• Track market trends, drive Cisco Brand Awareness and thought Leadership initiatives in partnership with PR/Comms team
• Responsible for amplification of key messages across all platforms including Digital and social

Partner Marketing

• Negotiate joint marketing agreements with Partners and Distributors.
• Establish clear understanding and mapping of distribution and reseller in the marketing eco-system as well drive partner marketing plans working with the PAMs to optimise the MVF
• Establish cadence and structure for partner marketing plans for existing partners

Marketing Operations

• Track return on investment through closed-looped marketing, digital tagging technologies and other tools. Be responsible for effective hand-off to subsequent stages of the sales & marketing funnel, ensuring a positive customer journey/experience
• Manage and ensure timely and comprehensive marketing leads follow-up/tracking and reporting
• Provide regular reporting and track against performance goals of all marketing activities
• Develop extensive debriefs, make recommendations, and implement improvements
• Participate in team meetings and other cross-functional processes
• Perform other related duties as assigned.

Ideal Skills & Competencies

• Strong ability to work cross-functionally and cross-regionally ability in a fast paced, high-energy environment
• Ability to both strategize and execute
• Proven ability to develop deep customer insights and to incorporate those insights in the development of innovative and impactful marketing strategies and initiatives.
• Exceptional communication skills, written and oral in Tagalog and English
• Ability to build relationships, influence partners and establish credibility with executives.
• Proficiency with data and analytics.
• Strong collaborative teaming and consensus building abilities as well as proficiency in cross-discipline cooperation.
• Strong drive for results, good judgment and comfort working with ambiguity.
• Negotiation's experience.
• Experience executing high-performing campaigns:
• Paid media, earned media and owned media
• and Eloqua user experience is an added advantage

Basic Qualifications

• • 10+ years of Marketing experience
• B.A. and MBA a plus
• Proficient in Tagalog and English

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.