Digital Designer
5 days ago
The Digital Designer & Category Specialist will support Laundry, Fabric Enhancers (FE), Dish Care, and Air Care categories by delivering high-quality POSM, digital materials, 3D pack renders, promotional assets, and planograms. The role requires strong design skills, accuracy, and the ability to meet high-volume demands with on-time delivery aligned to P&G brand standards.
POSM (Point-of-Sale Materials) Development
- Develop digital POSM assets using brand Key Visuals and CBU inputs including
- Multispots, Mass Displays, Endcaps, Topshelves, etc.
- Produce specialized POSM for ASC claim submission.
- Resize POSM materials according to FFU structures (e.g., 2x2 1.5x1.5, endcaps,
posters, arcs).
- Create small-format POSM elements such as wobblers, shelf strips, and price cards.
- Deliver 17 initiatives per quarter with KPIs:
- 100% timely submission
- 100% accurate revision
- Quality approved by BM/MS&P
Online Material Development
- Relayout KV for digital channels such as Facebook and YouTube.
- Adapt KV into online assets and GIFs as required.
- Expected output: 9 online assets per quarter.
3D Pack Rendering
- Render high-quality 3D SKU images (4 per quarter).
- Ensure pack accuracy, realistic lighting, and brand consistency.
Promo Material Production
- Develop large-volume promotional materials including:
- Belly bands (10 per cycle)
- Promo stickers (26 per cycle)
- Custom promotional designs (15 per cycle)
- Support promo campaigns for 51 SKUs, equivalent to 76.5 hours/month.
Other Category Requests
- Address customer-specific adaptation requests (relayout of KV or resized structures).
- Expected output: 46 assets per quarter.
Category Management & Planogram Support
- Create and revise 80 planograms per quarter for multiple retail channels.
- Consolidate planograms for RPS/MQG use.
- Ensure accuracy, relevance, and brand compliance.
QBP & Business Support Materials
- Develop Business Review slides for QBP cycles.
- Create QBP invites, teasers, theme visuals, and logos.
- Support other business design needs as required.
Technical Skills
- Adobe Suite (Photoshop, Illustrator, InDesign)
- Strong digital adaptation and layout skills
- 3D rendering experience (KeyShot, Blender, etc.)
- Knowledge of print and digital asset standards
Category & Marketing Skills
- Experience designing POSM for FMCG
- Strong understanding of Laundry, FE, Dish, and Air Care categories
- Ability to interpret FFU structures and retail display formats
- Strong planogram creation and category management capability
Soft Skills
- High attention to detail
- Excellent communication skills
- Ability to manage large task volumes
- Strong time management and delivery discipline
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