Lead Genearator
3 days ago
Key Responsibilities
Prospecting & Research:
Conduct thorough market research to identify potential businesses for sale (listings) and individuals/companies looking to buy (buyers).
- Utilize various channels including online databases, business directories, social media (especially LinkedIn), and industry news.
- Generate lists of qualified prospects through cold calling, email campaigns, and social selling.
Outreach & Engagement:
Initiate contact with potential clients through a mix of cold calls, warm calls, emails, and social media messages.
- Professionally and persuasively introduce the services of ACQUIRE Business Brokers Inc.
- Build rapport and establish trust with business owners and prospective buyers.
Needs Analysis & Qualification:
Conduct initial interviews to understand the prospect's motivations, timeline, and specific needs.
- Qualify leads based on pre-defined criteria (e.g., business profitability, reason for selling, financial capacity of buyers).
- Clearly articulate the value proposition of using a professional business broker.
Pipeline Management:
Accurately log, track, and manage all lead activities and interactions in the company's CRM system.
- Maintain a consistent and organized pipeline report for the sales manager and senior brokers.
- Follow up diligently with nurtured leads to move them through the sales funnel.
Appointment Setting:
Schedule and confirm discovery meetings and consultations between qualified leads and the senior brokerage team.