Micro Marketing Manager

1 week ago

Manila, National Capital Region, Philippines GCash Full time ₱104,000 - ₱130,878 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Below are the overall duties and responsibilities of a Micro Marketing Manager

  • Strategic Development: Formulate and implement strategies aimed at acquiring new customers and businesses (Enterprise, MSME, Distribute Trade and Public Sector), developing habituation for existing ones; and increasing usage and basket size for GCash products (use case). This includes working closely with the Marketing Teams to analyze consumer and business opportunities and co-creating integrated marketing campaigns.
  • Cross-Functional Collaboration: Work closely with product, commercial and

operations teams to ensure cohesive execution of consumer and business strategies and marketing initiatives.

  • Market Research and Consumer Insights: Contribute inputs to Market Research and Analytics Team to understand the unique needs and behaviors of the micro-segments, utilizing insights to drive tailored marketing & commercial approaches.
  • Execution Excellence: Oversee end to end project management from planning, development and execution of targeted big plays, campaigns and activity platforms, ensuring alignment with segment needs and company objectives.
  • Performance Monitoring: Conduct regular alignments with working and leadership teams, integrating internal and external metrics to assess the effectiveness of strategies and make data-driven adjustments as needed.

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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