Head of Acquisition

2 weeks ago

Taguig, National Capital Region, Philippines Globe Telecom Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
The Head of Acquisition for MPO is responsible for driving sustainable growth of Globe's Multi-Product Ownership (MPO) base by converting priority single-product and new-to-Globe households into profitable MPO customers. This role owns the end-to-end acquisition journey from discovery through successful activation across digital, assisted, and retail channels.

The Head of Acquisition for MPO is accountable for growing Globe's Multi-Product Ownership (MPO) base by acquiring high-quality, profitable households across priority segments. The role owns the full pre-activation customer journey, from discovery and engagement through purchase, onboarding, and successful activation.

This role leads the design and execution of cross-sell, switcher, and new-customer acquisition strategies across digital, assisted, and retail channels, ensuring that customers experience a seamless, compelling, and value-led transition into MPO. The role works closely with Marketing, Channels, Territory, and CX teams to operationalize acquisition programs at scale.

The Head of Acquisition operates within defined portfolio, pricing, and profitability guardrails, balancing growth velocity with sustainable economics. The role is expected to use data, experimentation, and performance insights to continuously improve funnel efficiency, conversion rates, and time-to-activation.

Duties And Responsibilities

  • Own MPO acquisition strategy by quadrant, segment, and priority persona
  • Design and execute cross-sell and switcher programs across inbound, outbound, retail, and digital channels
  • Lead acquisition funnel performance (lead generation, conversion, onboarding, activation)
  • Partner with Marketing, Channels, and Territory teams to deliver consistent GTM execution
  • Optimize acquisition offers within approved portfolio, pricing, and margin guardrails
  • Drive continuous improvement through experimentation and performance analysis
  • Ensure seamless discover–buy–get-connected customer journeys

Top 5 Deliverables

  • MPO Acquisition Strategy and GTM Plan
  • Cross-Sell and Switcher Program Playbooks
  • Acquisition Funnel Performance Dashboard
  • Channel-Specific Execution Plans
  • Activation and Onboarding Improvements

KPIs

  • MPO Gross Adds and Net Adds
  • Conversion Rate by Channel and Segment
  • Cost per Acquisition (CPA)
  • ARPA Uplift vs Single-Product Baseline
  • Time-to-Activation / Install SLA

Competencies

  • Strong commercial and growth acumen
  • Funnel and GTM strategy execution
  • Data-driven decision making
  • Cross-functional leadership
  • Executional excellence

Qualifications

  • At least 5 years experience in acquisition, growth, or commercial roles
  • Experience in telco, subscription, or platform businesses preferred
  • Strong people management experience
  • Financial and performance management exposure

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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