SEO Specialist for Google Ads

2 days ago

Manila, National Capital Region, Philippines RippedBoxStation Full time ₱600,000 - ₱800,000 per year

Position:
SEO Specialist for Google Ads

Number of hours:
TBD (Project Based)

Schedule:
TBD

Responsibilities:
SEO

  • Conduct keyword research, competitive analysis, and identify growth opportunities.
  • Optimize website content, metadata, and on-page elements to improve organic ranking.
  • Collaborate with content teams to ensure SEO best practices are implemented in all new content.
  • Monitor and analyze SEO performance using tools like Google Search Console, Google Analytics, and SEMrush/Ahrefs.
  • Develop and manage link-building strategies and technical SEO improvements.
  • Track organic traffic, page performance, and ranking movements to provide actionable insights.

Google Ads

  • Plan, launch, and optimize Google Search, Display, Shopping, and Video ad campaigns.
  • Perform keyword and audience targeting to improve ad relevance and performance. Monitor daily campaign performance, including CTR, CPC, Quality Score, and conversions.
  • Create and test ad copy, landing pages, and extensions for maximum ROI.
  • Manage budgets and adjust bidding strategies to achieve performance goals.
  • Generate regular performance reports and provide recommendations for campaign improvements.

Requirements:

  • Proven experience as an SEO Specialist or Google Ads Specialist (24 years preferred).
  • Strong understanding of keyword research, on-page/off-page SEO, and technical SEO.
  • Hands-on experience managing Google Ads campaigns and using Google Ads Editor.
  • Familiarity with analytics and SEO/SEM tools (e.g., GA4, Search Console, SEMrush, Ahrefs, Moz).
  • Knowledge of HTML/CSS basics (preferred).
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Excellent communication and project management skills.
  • Google Ads certification(s). (a Plus)
  • Experience with conversion rate optimization (CRO) and A/B testing. (a Plus)
  • Experience working with eCommerce or lead-generation campaigns. (a Plus)
  • Knowledge of remarketing, retargeting, and audience segmentation strategies.

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