KOL Leader

1 week ago

Taguig, National Capital Region, Philippines Coins Full time ₱1,200,000 - ₱2,400,000 per year
Join the Pioneer Crypto Brand in the Philippines
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Position Overview We are seeking an experienced KOL Leader to spearhead our Key Opinion Leader (KOL) strategy and partnerships globally. This role will combine business development (identifying, negotiating, and onboarding high-impact KOLs) with relationship management (ensuring long-term engagement and results). The KOL Leader will work closely with the Marketing, Business Development, and Product teams to amplify  and 's brand, drive user growth, and enhance our presence in the payments and cryptocurrency ecosystem. Key Responsibilities
  • Business Development & KOL Acquisition
  • Identify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally.
  • Develop creative proposals, partnership packages, and engagement strategies to attract high-value KOLs.
  • Expand KOL network across key markets in Southeast Asia, global crypto hubs, and emerging markets.
  • KOL Relationship Management
  • Build and maintain strong, long-term relationships with global KOLs, ensuring continuous engagement and alignment with 's brand and growth objectives.
  • Coordinate cross-functional support for KOLs, including campaign assets, content guidelines, and performance tracking.
  • Manage KOL performance reports, measuring ROI, engagement, and acquisition impact.
  • Campaign Strategy & Execution
  • Co-create marketing campaigns with KOLs to drive awareness, user acquisition, and transaction growth in both payments and crypto products.
  • Collaborate with content, design, and product marketing teams to ensure campaigns align with business goals.
  • Monitor trends and best practices in influencer marketing and adapt strategies accordingly.
  • Cross-Functional Collaboration
  • Partner with Product, BD, and Regional Marketing teams to align KOL activities with product launches, events, and market entry strategies.
  • Liaise with Compliance and Legal to ensure contracts and campaigns follow regulations across different jurisdictions.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
  • 5+ years of experience in influencer marketing, KOL management, or business development (preferably in fintech, payments, or crypto).
  • Proven track record of successfully onboarding and managing high-impact KOL partnerships in multiple markets.
  • Strong negotiation, communication, and relationship-building skills.
  • Data-driven approach with experience measuring and optimizing campaign performance.
  • Deep understanding of crypto, blockchain, and fintech ecosystems.
  • Ability to work in a fast-paced, results-oriented environment with cross-border teams.
KPIs
  • Number and quality of KOL partnerships onboarded.
  • User growth and transaction volume driven through KOL campaigns.
  • Campaign ROI and engagement metrics.
  • Retention rate of active KOLs.
Join the Coins Team Now
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

  • PR and KOL Specialist

    2 weeks ago

    Taguig, National Capital Region, Philippines Gloss and Lace,Inc Full time ₱900,000 - ₱1,200,000 per year

    Company Description:Step into a world of inclusivity and self-care with our multinational company, a brainchild of a cherished local celebrity. Our essence thrives in the pulse of a fast-paced environment, embracing the dynamic spirit of a startup.At the heart of our brand lies intimate wear, active wear, and skincare, all thoughtfully designed to embrace...

  • Key Opinion Leader

    2 weeks ago

    Taguig, National Capital Region, Philippines Coins Full time $80,000 - $150,000 per year

    is seeking an experienced KOL Leader to spearhead our Key Opinion Leader (KOL) strategy and partnerships globally.ResponsibilitiesBusiness Development & KOL AcquisitionIdentify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally.Develop creative proposals,...

  • MCN Influencer Marketing Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines Ecomobi PTE Full time ₱1,500,000 - ₱3,000,000 per year

    Job title: Top-tier Influencer Management (MCN)Company: Ecomobi PhilippinesLocation: Taguig, Philippines (On-site setup)Level: Senior Executive - LeaderResponsibilitiesInterpret campaign briefs to define KOL strategy, selection criteria, and performance KPIsIdentify, evaluate, and secure partnerships with top-tier KOLs in beauty, home, electronics, and...

  • Creator Management Fresher

    2 weeks ago

    Taguig, National Capital Region, Philippines Ecomobi PTE Full time ₱30,000 - ₱60,000 per year

    Responsibility:Build and maintain strong relationships with KOLs/KOCs/Influencers and provide ongoing support throughout campaigns.Manage and optimize content quality across social channels; ensure creators post on time and on the correct platforms.Understand creator strengths to operate campaigns effectively and drive revenue optimization.Produce engaging,...

  • Business Development Representative

    2 weeks ago

    Taguig, National Capital Region, Philippines GLOBIS Manila Full time ₱500,000 - ₱1,500,000 per year

    Are you looking to turn your passion for creating a positive impact in society into a rewarding career? Join our team and enjoy a fulfilling journey that develops your skills while helping others embark on their MBA journey. Together, we will aim to develop visionary leaders who create and innovate societies.About GLOBIS ManilaPowered by one of Japan's top...

  • Marketing Associate

    2 weeks ago

    Taguig, National Capital Region, Philippines Accel Institute Full time ₱1,500,000 - ₱3,000,000 per year

    ABOUT THE ROLE:We're looking for aWe're looking for aMarketing Associate, who will ensure that campaigns are executed with accuracy, speed, and strong brand alignment. This role owns the day-to-day delivery of our social media content, manages the production of marketing assets across internal and external partners, and ensures that campaigns are executed...

  • Marketing Communications Manager

    3 days ago

    Taguig, National Capital Region, Philippines Private Advertiser Full time

    Location: Makati (temporary)/ BGCJob Responsibilities1. Public Relations & Media Managementa. Develop and execute PR strategies to enhance corporate image and media visibility.b. Manage press releases, media kits, and public statements in compliance with PAGCOR and local advertising regulations.c. Build and maintain strong relationships with media outlets,...

  • PH Product Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines bioMérieux Full time ₱120,000 - ₱250,000 per year

    Primary Purpose And Overall Objective Of The JobThis position plays a key role to deliver on the marketing strategy and annual brand plan development for the molecular diagnostics business. This role works closely with customer facing teams across the country to deliver on the sales and profitability of the Molecular Franchise.Key ResponsibilitiesDevelop and...

  • Marketing Communications Manager

    3 days ago

    Taguig, National Capital Region, Philippines Global Play Hub Innovation Corp. Full time

    Location: Makati (temporary)/ BGCJob Responsibilities1. Public Relations & Media Managementa. Develop and execute PR strategies to enhance corporate image and media visibility.b. Manage press releases, media kits, and public statements in compliance with PAGCOR and local advertising regulations.c. Build and maintain strong relationships with media outlets,...

  • Marketing Executive

    2 weeks ago

    Taguig, National Capital Region, Philippines Super Awesome Productions and Consultancy Inc. Full time ₱33,000 - ₱38,000 per year

    The Marketing Executive plays a critical role in enhancing the agency's brand visibility and driving client success by developing and executing strategic marketing initiatives. This position requires strong marketing expertise, a high degree of accountability, and the ability to translate strategy into high-impact campaigns.-----Core ResponsibilitiesI....