Manager, Consumer Strategy and Analytics
3 days ago
No Relocation Assistance Offered
Job Number # Taguig, National Capital Region (NCR), Philippines
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Brief introduction - Role Summary/Purpose :
Championing the voice of our consumer, you will be the architect of the human-centric insights that fuel our brand and innovation strategies. In this highly visible role, you will fuse deep consumer empathy with a future-forward view of research to uncover the "why" behind the "what," guiding our business toward untapped growth opportunities. You will evolve our consumer insights function from a traditional research service into a dynamic engine of strategic foresight, shaping everything from product development to end-to-end customer experience. This role is based in our BGC, Taguig office.
Responsibilities :
Lead human-centric strategy. Serve as the organization's primary thought leader on the consumer, designing and executing a research agenda that addresses the most critical business questions and uncovers foundational human truths.
Drive the innovation pipeline. Partner directly with marketing and CIC on the innovation lifecycle, leading all research from initial territory exploration and ideation to concept validation and launch tracking.
Pioneer future-focused methodologies. Go beyond the traditional research toolkit by experimenting with and embedding emerging methodologies (ethnography, AI-powered analysis, CX mapping, among others) to build a richer, more holistic understanding of the end-to-end consumer journey.
Own the narrative of the consumer. Translate complex research findings into powerful, persuasive stories that inspire action and foster a culture of deep consumer empathy across the organization.
Build strategic insight capability. Mentor insights talent and manage agency partners, elevating the quality, creativity, and strategic impact of all research outputs.
Required Qualifications :
Bachelor's Degree in Marketing, Psychology, Anthropology, Sociology, or a related field.
Minimum 7 years of experience in a consumer insights or market research role, either client-side or at a top marketing or research agency.
Demonstrated mastery in designing and executing a wide range of custom research or knowledge projects (both qualitative and quantitative).
Proven experience translating complex consumer data into clear, actionable strategies that have influenced brand or innovation decisions.
Preferred Qualifications :
MBA or Master's degree in a relevant field (e.g., Psychology, Anthropology, Marketing, Behavioral Science) is a strong plus.
Experience with a diverse toolkit of research methodologies, from traditional techniques to emerging approaches (e.g., ethnography, social listening, AI-driven sentiment analysis, CX mapping).
A deep-seated curiosity for human behavior, with a proven ability to translate human-centric insights into tangible brand strategies and innovation opportunities.
Exceptional empathy and storytelling ability, capable of championing the consumer's voice with conviction and influencing cross-functional teams to adopt a human-centered perspective.
A forward-thinking mindset, passionate about the evolution of market research and eager to build a future-focused insights capability.
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#colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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