Marketing Technology Consulting Manager/Senior Manager
1 week ago
Professional & Technical Skills:
Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessments,
Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
Strong understanding of marketing processes, operating models, and marketing
technologies.
Experience in research and analysis, identifying new opportunities, and developing
solutions.
Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo,
Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM,
Launch, Tealium), DMPs, and cloud computing platforms.
Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmatic
channels, campaign tracking and attribution tools, and Ads Data Hub.
Knowledge of website/app and marketing analytics tools like Google Analytics, NetInsight,
Omniture, WebTrends, SEMRush, and Firebase.
Additional Information:
Proven working experience (12+ years) in digital marketing/advertising platforms across
industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
Strong knowledge of marketing technologies, including data, content, marketing
automation, campaign performance management, personalization, and analytics.
Experience in implementing MarTech platforms and AdTech platforms, data visualization
platforms, and cloud platforms.
Deliver and execute on functional and technical design solutions, customizing where
required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google
Marketing Platform.
Preferable: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g.,
Google API, Facebook Conversion API).
At least 6-7 years of hands-on functional consulting experience preferably in Adobe
marketing processes, campaign lifecycles, and integration with other MarTech platforms
implementation with deep functional, industry and client facing experience
MBA from a tier 1 or tier 2 institute
•
Good consulting, techno-functional and project management experience is preferred.
•
Excellent oral and written communication skills
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