Cards Marketing Research

1 week ago

Taguig, National Capital Region, Philippines EastWest Bank Full time

About the Job

Location: BGC
Corporate Title: Junior Officer to Manager
Work Arrangement: Hybrid

Our Consumer Lending team is looking for experienced professionals to join us in BGC with the role of Cards Marketing Research & Analytics Officer.

In this role, you will support the Credit Cards Business Analytics Head by developing data-driven insights, recommending strategic solutions, and generating performance reports that guide business decisions. You will help optimize portfolio profitability, evaluate marketing campaign effectiveness, and support the overall growth of the credit cards business through analytics and research.

Your dream. Our focus.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What the role will entail

  • Provide analytics-driven solutions and strategic recommendations to improve credit card business performance
  • Generate MIS reports that support business objectives and uncover opportunity areas
  • Prepare KPI dashboards and program monitoring reports to assess marketing campaign effectiveness
  • Handle sensitive bank data and produce actionable insights for performance tracking and decision-making
  • Conduct ad hoc surveys and studies to understand customer behavior, sentiment, and trends
  • Collaborate with Credit Policy to maintain a balanced risk-reward approach for sustainable profitability
  • Evaluate profitability across portfolios, products, and customer segments to optimize revenue
  • Analyze internal trends and market dynamics to anticipate performance shifts and guide strategy

What we're looking for

  • Graduate of any four-year course, preferably from a reputable school
  • At least three (3) years of experience in marketing, strategy, or analytics in a supervisory capacity
  • Strong background in data analysis, business intelligence, and performance reporting
  • Proficiency in analytics tools and MS Office applications
  • Strong critical thinking, analytical, and communication skills

What you can expect from joining our team

  • Career development and training opportunities
  • Competitive salary package and benefits
  • Performance-based incentives and recognition programs to reward high-performing individuals
  • Opportunity to work with industry experts and be mentored by them
  • Defined career progression paths to guide you in your professional growth

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