Cluster Assistant Director of Sales and Marketing

3 days ago

Makati City, National Capital Region, Philippines The Belamy House Full time ₱800,000 - ₱1,200,000 per year

Responsible for maximizing revenue and acquisition of potential markets including innovative approaches for marketing and promotional activities using print and social media, market research and analysis, account management and retention, and sales personnel management for two (2) properties in Makati.

I. Market Research and Analysis

  • Conduct thorough market research to identify emerging trends, customer preferences, and competitive landscape.
  • Utilize data analytics tools to gather insights into customer behavior and preferences.
  • Develop strategies based on market insights to drive competitive advantage and revenue growth.

II. Digital Marketing

  • Expand on the online sales strategy by emphasizing digital marketing channels such as social media, email marketing, and search engine optimization (SEO).
  • Implement digital marketing campaigns targeted at specific customer segments to maximize reach and engagement.
  • Stay updated on the latest digital marketing trends and technologies to adapt strategies accordingly.

III. Customer Relationship Management

  • Implement and maintain a CRM system to effectively manage customer relationships, track interactions, and personalize marketing efforts.
  • Utilize CRM data to segment customers, tailor marketing communications, and identify opportunities for upselling and cross-selling.

IV. Event Planning and Management

  • Plan and coordinate promotional events, trade shows, and other marketing initiatives to increase brand visibility and attract potential customers.
  • Collaborate with event management teams to ensure seamless execution and maximize ROI on event investments.

V. Partnership Management

  • Identify and cultivate partnerships with local businesses, tourism boards, and travel agencies to expand the resort's reach and attract new customers.
  • Negotiate mutually beneficial partnerships and promotional deals to drive revenue and enhance the guest experience.

VI. Sustainability and Corporate Social Responsibility (CSR)

  • Integrate sustainability and CSR initiatives into sales and marketing strategies to appeal to eco-conscious travelers and differentiate the hotel/resort in the market.
  • Communicate the hotel/resort's commitment to sustainability through marketing materials, campaigns, and partnerships.

VII. Training and Development

  • Develop comprehensive training programs for sales and marketing staff to enhance skills, product knowledge, and customer service.
  • Provide ongoing coaching and support to ensure team members are equipped to meet sales targets and deliver exceptional guest experiences.

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