MCN Livestream Programs Specialist

3 days ago

Manila, National Capital Region, Philippines SPX PHILIPPINES INC. Full time ₱80,000 - ₱120,000 per year

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

The role is responsible for designing, executing, and optimizing engagement-focused Shopee Live campaigns for Shopee's MCN (Multi-Channel Network) partners. This includes overseeing MCN onboarding, engagement, and performance through data-driven and creatively structured initiatives.

Duties and Responsibilities

Campaign Development & Execution

  • Conceptualize, plan, and launch MCN challenges, competitions, and seasonal Shopee Live campaigns to drive conversion.
  • Track campaign performance and make data-backed optimizations to improve results.

MCN Onboarding, Engagement & Retention

  • Develop compelling challenge mechanics to encourage MCNs to stream on Shopee Live and deliver strong conversions.
  • Design and implement performance-based reward systems to maximize participation, retention, and ROI.
  • Monitor MCN activity, analyze engagement levels, and roll out targeted initiatives to re-activate inactive partners.

Cross-Functional Collaboration & Innovation

  • Work closely with Product, Marketing, and Data teams to co-develop innovative campaign and challenge formats.
  • Explore and test new gamification strategies to strengthen competition and increase MCN motivation.
  • Use performance insights to continuously refine and enhance campaign effectiveness.

Requirements:

Educational Background & Certifications

  • Educational Background & Certifications
  • Bachelor's degree in Marketing, Business Management, Communications, or related field (preferred).
  • Demonstrated experience in planning and executing mid to large-scale marketing or engagement campaigns.

Experience

  • Minimum of 3 years of experience in influencer marketing, campaign management, live commerce, or digital marketing.
  • Prior exposure to managing MCN, affiliate, creator, or livestream ecosystems is a strong advantage.

Knowledge & Skills

  • Solid understanding of MCN engagement dynamics, digital content trends, and livestream creator behavior.
  • Strong analytical and data interpretation skills, with proven ability to optimize strategies based on performance insights.
  • Excellent project management skills with the ability to run multiple campaigns simultaneously in a fast-paced environment.
  • Creative and strategic thinker with a track record of launching high-impact, engagement-driven initiatives.
  • Strong collaboration and communication skills for effective cross-functional work with internal and external stakeholders.

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