Junior Copywriter

JOB TITLE:

Junior Copywriter

DEPARTMENT:

Creatives Department

REPORTS TO:

Copy - Lead-in-Training

ABOUT THE COMPANY:

Ground Up is a branding, digital marketing, and activation company. We harness the power of data and creativity to get your brand out there, whether it be online or on-ground. Each of our projects are grounded in strategies and insights that make brand communication people-centric, increasing exposure and brand-love for each of the brands we work with. We are determined to find the best channels for products and services, and be most relevant to the audience you want to talk to.

JOB OVERVIEW:

Work closely with accounts, strategy and art directors in conceptualizing, developing, and executing digital and below the line campaigns. Write compelling and impactful copy for different brands across various platforms and channels, ensuring that brand strategy and messaging are always aligned. These materials include campaign lines, radio jingles, online video scripts, social media content, and the like. Be open to being mentored by lead copywriters to meet quality standards and encourage craft development.

KEY RESPONSIBILITIES:

• Ideate and create digital campaigns and content and below-the-line activities
• Brainstorm alongside the art directors on various creative materials
• Develop and revise copy materials depending on brand's requirements
• Present materials internally and externally to clients
• Oversee the production of campaigns and materials

CORE COMPETENCIES:

• Able to digest and interpret strategy and creative briefs
• Able to independently conceptualize and execute copy
• Exceptional skills in long and short form writing
• Always ensures consistency and quality of output
• Updated with latest advertising, consumer, and culture trends
• Able to work under pressure and manage time effectively