Graphic Designer

Core Responsibilities:

• Advertisement Design: Create visually compelling digital advertisements (static and animated banners, social media ads, display ads, and retargeting creatives) tailored to the unique voice and objectives of each Group.One brand.
• Web Page Graphics: Design engaging web page elements (hero images, promotional banners, landing page visuals, icons, and supporting graphics) that drive conversions and enhance the user experience.
• Documents and display: design clear and engaging layouts for email campaigns, product brochures, invitations, event booths, print ads and other marketing communication collateral.
• Brand Consistency: Ensure all designs align with individual brand guidelines while leveraging shared resources for efficiency and consistency across Group.One's portfolio.
• Collaboration: Work closely with copywriters, motion specialists, and web/UX teams to deliver cohesive creative solutions for campaigns, promotions, and product launches.
• Template Creation: Develop and maintain reusable design templates for ads and web components to streamline campaign production and support rapid iteration, working closely with the UX team and the in-house Figma based gravity design system.
• Optimization: Adapt and optimize graphics for various platforms (desktop, mobile, social channels) and formats, ensuring fast load times and accessibility compliance (WCAG).
• Ability to balance creative innovation with brand consistency and rapid iteration for A/B testing.

Requirements:

• Portfolio: Demonstrated experience designing high-impact digital ads and web page graphics for multiple brands or clients.
• Technical Skills: Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, and other relevant web design tools.
• Digital-First Mindset: Strong understanding of responsive design, web best practices, and the latest trends in digital advertising and web aesthetics.
• Attention to Detail: Ability to deliver pixel-perfect designs that are visually consistent and conversion-focused.
• Collaboration: Excellent communication skills and experience working in cross-functional creative teams.
• Efficiency: Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with basic animation for web ads (using tools like After Effects or Lottie).
• Familiarity with A/B testing principles and data-driven design optimization.
• Understanding of basic HTML/CSS for effective collaboration with developers.
• Experience working in an agency is preferred.
• Familiarity with interpreting briefs, working with tight deadlines, and collaboration skills.
• Minimum of 5+ years relevant experience.
• Proven track record of success in crafting compelling copy for advertising or marketing campaigns.
• Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)

Competencies Required:

• English fluency: written and spoken. Additional languages are a bonus but not required.
• Cross-Brand Fluency: Adapt output to diverse brand personalities while identifying opportunities for shared creative efficiencies.
• Platform familiarity: able to develop to the requirements of each publishing platform (e.g. Facebook, LinkedIn, YouTube, Instagram, responsive web pages), ensuring optimal presentation of visuals and copy.
• Tools usage: Utilize company tools for collaboration, such as Confluence, Jira, Slack.
• Regulatory Compliance: Ensure all outputs meet necessary standards (e.g., European Accessibility Act)
• Performance improvement mindset: we like to learn and experiment. Agency team will need to adapt ads and other deliverables according to performance data and feedback, such as conversion and engagement rate, customer feedback etc.
• Proactive communication: primary marketing stakeholders are in European or US Pacific time-zones, so an ability to interpret and clarify a brief is key to ensuring quality deliverables.