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Marketing Manager

3 weeks ago

Cubao, National Capital Region, Philippines Twin Oaks Foods Corporation Full time

At Sucere Foods Corporation, marketing is about understanding customers and building awareness of how our products and services can satisfy their needs. We're looking for a versatile marketing manager with an extensive experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long term strategizing and strive under tight deadlines to meet the company's changing needs.

OVERALL MANDATE

- Establish product positioning, identify target market, promote brand awareness, and develop marketing

- Plans with specific objectives across different channels and segments nationwide.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and

recommendations on tactics.

- Partner with various multimedia teams to design, test, and evolve lead nurturing tactics.

DUTIES & RESPONSIBILITIES

- Help develop creative briefs to meet objectives for all advertising and promotional activities.

- Conceptualize and execute multichannel campaigns, ensuring the alignment of communications and messaging in all channels.

- Manage content and updates for all touch points, both internal and external.

- Establish budget guidelines, participate in events, document business processes, and provide sales support.

- Gather customer and market insights to inform outreach strategies, do competitor analysis, increase customer conversions, and encourage brand awareness.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.

- Establish and monitor Key Performance Indicators of the Marketing Team and aim for continuous improvement.

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

QUALIFICATIONS

Required skills and qualifications

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Experience in setting up consumer research

Preferred skills and qualifications

Bachelor's degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

Willingness to travel

Established contacts in media

With 5 years of proven experience in FMCG