Ads Specialist

Job Responsibilities

1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
• Identify target audiences and create tailored ad campaigns to reach them effectively.
• Stay updated on paltform trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)
• Set up, launch, and manage ad campaigns, including budgeting, bidding, and targeting.
• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).

3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using Ads Manager and other analytics tools.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Conduct A/B testing to refine ad creatives, targeting, and strategies.

4. Audience Engagement & Community Building:

• Leverage platform's unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.
• Monitor user interactions and feedback to improve ad relevance and brand perception.

5. Budget Management:

• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

6. Collaboration & Communication:

• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Job Qualifications:

Experience:

• At least 6 months to 1 year of experience managing paid social media campaigns, with a focus on TikTok Ads.
• Applicants with related experience during internship are also welcome to apply.

Skills:

• Knowledge of TikTok Ads Manager, including targeting, bidding, and optimization strategies.
• Strong understanding of TikTok's algorithm, trends, and user behavior.
• Proficiency in analytics tools (e.g., Meta Analytics, Google Analytics, TikTok Analytics) and data-driven decision-making.
• Creative mindset with the ability to produce engaging ad content.
• Excellent communication and collaboration skills.

Benefits

• Monthly Commissions and incentives
• Government Mandated Benefits
• 13th month pay
• Free snacks and coffee
• Free device program
• Annual Salary Increase based on performance
• OT Pay and Holiday Pay
• Monthly company events
• Employee stock ownership plan (Stock Option)
• Opportunity to work with biggest local brands

Job Type: Full-time

Pay: Php20, Php35,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Employee stock ownership plan
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Ability to commute/relocate:

• Binondo: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person