Advertorial Copywriter

4 days ago

Philippines Activate Talent Full time $420,000 - $840,000 per year

Remote | Full-Time

Our client is a digital lifestyle and e-commerce platform dedicated to delivering high-quality recommendations, curated product insights, and engaging shopping experiences. Their content is crafted to build trust, drive conversions, and help readers make confident buying decisions. As they continue to grow, they are seeking a skilled Advertorial Copywriter who can blend journalism, storytelling, and sales psychology to create compelling long-form content.

Role Overview
Our client is looking for a creative, performance-driven copywriter specializing in advertorials to produce persuasive, research-backed editorial content. This role bridges editorial storytelling and direct-response marketing, helping readers connect deeply with featured products while driving measurable conversions.

Key Responsibilities

  • Write high-quality advertorials, product deep-dives, long-form landing pages, and story-driven sales content.
  • Conduct thorough research on products, consumer pain points, and market trends to craft accurate, engaging narratives.
  • Transform product data into compelling stories that feel informative, trustworthy, and highly readable.
  • Collaborate with the client's marketing, SEO, design, and product teams to ensure alignment with brand voice and conversion goals.
  • Optimize copy for SEO, readability, and key performance metrics (CTR, CVR, engagement).
  • Use data insights and A/B test results to refine messaging and improve performance.
  • Maintain a consistent editorial voice while adapting tone to different product categories and audiences.
  • Meet deadlines and produce multiple content pieces each week.
Requirements

Qualifications

  • 2–5+ years of experience writing advertorials, long-form direct-response content, or editorial-style product reviews.
  • Strong portfolio demonstrating storytelling and persuasion skill.
  • Understanding of digital marketing principles, including buyer psychology and funnel-based copywriting.
  • Experience in e-commerce, lifestyle, consumer tech, beauty, home goods, or similar industries is a plus.
  • Ability to turn technical or dry product information into engaging, reader-friendly narratives.
  • Excellent research skills and strong editorial judgment.
  • SEO knowledge and familiarity with content performance metrics.
  • Highly organized, detail-oriented, and comfortable working independently in a remote setup.