Digital Marketing and Content Specialist

7 days ago

Pasig, National Capital Region, Philippines Staff Domain Inc. Full time
Setup and Location: WFH
Work Schedule: 9:00 AM – 6:00 PM AWST | 9:00 AM – 6:00 PM PHT
Employment Type: Full-time

Ready to do work that actually excites you?

The client is seeking to recruit a dedicated, full-time Digital Marketing & Content Specialist to join the team remotely. This highly integrated role requires a rare combination of performance marketing expertise (Paid Ads, SEO, Klaviyo) and high-volume content creation skills (Canva/Graphic Design) to drive direct product sales, increase brand awareness in the health and wellness sector, and support the e-commerce growth strategy. We are looking for an experienced, proactive, and data-driven candidate with exceptional English proficiency.

The client is an Australian e-commerce organization specializing in red light therapy and wellness products. As a direct-to-consumer (DTC) brand, our success relies heavily on highly effective digital campaigns that convert website traffic into product sales. The successful candidate will be integral
to managing the full marketing funnel, from brand visibility to final purchase conversion.

What You'll Do
You'll be the kind of person who:

1. Paid Advertising
  • Expertise in managing and optimising Facebook/Instagram Ads Manager and Google Ads (Search & Shopping).
  • Must be proficient in audience segmentation, A/B testing, and campaign scaling to meet e-commerce sales (ROAS) targets.
  • Daily monitoring and budget management of all paid digital campaigns.
  • Performance optimization for CPI/CPC and Return On Ad Spend (ROAS).
2. Content Creation
  • High proficiency in Canva for rapid creation of branded visual assets (product promotions, testimonials, social stories, banners, basic video edits).
  • A strong aesthetic sense and graphic design skill is required.
  • Design all necessary visual assets for social media and advertising campaigns, ensuring brand consistency and adherence to health/wellness product guidelines.
3. Email Marketing
  • Klaviyo proficiency is strongly preferred, and experience in e-commerce email flows is mandatory.
  • Experience with building, testing, and managing automated flows (e.g., welcome, browse/cart abandonment, post-purchase, win-back) and complex audience segmentation.
  • Manage the execution and reporting of all conversion-focused email marketing initiatives.
4. Website SEO (Technical & On-Page)
  • Fundamental knowledge and practical experience with e-commerce SEO (product-specific keyword research, on-page optimization, and content strategy) to drive organic traffic.
  • Optimize product pages and blog content for search engines to increase organic rankings and support website traffic growth.
5. Social Media Management
  • Proficiency in scheduling tools (e.g., Later, Buffer, Hootsuite) and managing organic social media engagement across platforms.
  • Manage the content calendar, scheduling, and community engagement for all organic social media channels
6. Reporting & Analysis
  • Ability to extract, analyze, and present key performance indicators (KPIs) weekly, focusing on sales, ROAS, and conversion rates.
  • Deliver actionable performance reports on all digital marketing channels.
RequirementsWhat You Bring
We're looking for someone who:
  • Exceptional English: High proficiency in written and verbal communication is mandatory for ad copy, social posts, and internal reporting.
  • Proactive & Independent: Ability to work autonomously, manage multiple deadlines, and demonstrate initiative in identifying optimization opportunities.
  • Cultural Fit: A keen interest in or understanding of the health, wellness, or DTC e-commerce sector is highly beneficial.
BenefitsWhy You'll Love Working Here
  • HMO, Dental, and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
  • Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
  • Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more

Let's Talk
​
If you're thinking "this sounds like me"—it probably is. Click apply. We can't wait to meet you.

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