Channel Marketing Executive

2 hours ago

NCR WGC, Philippines Mynt Full time ₱1,500,000 - ₱6,000,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Key Responsibilities:

Online Channel Strategy:

Develop and execute comprehensive brand and product strategies specifically tailored for online channels, with a focus on e-commerce platforms and aggregator partners.

User Journey Mapping:

Conduct thorough mapping of user journeys on online channels, identifying touchpoints and optimizing the user experience for seamless navigation.

UI/UX Optimization:

Collaborate with the product team to optimize the design and user interface of the online channels, ensuring a visually appealing and user-friendly experience.

Aggregator Partner Engagement:

Work with sales team to cultivate and maintain strong relationships with aggregator partners, understanding their business models and aligning GCash strategies to maximize mutual benefits.

Campaign Development:

Ideate, plan, and execute marketing campaigns specifically tailored for online channels, aligning with the overall brand and product strategies.

Market Trends Monitoring:

Stay abreast of industry trends, competitor activities, and emerging technologies in the online channel space, adapting strategies accordingly.

Stakeholder Collaboration:

Collaborate effectively with cross-functional teams, including Product Management, Sales, and Marketing, to ensure seamless execution of online channel strategies.

Vendor Negotiations:

Enable sales teams in negotiations with online channel vendors and partners, aiming for mutually beneficial agreements that enhance GCash's presence and performance.

Budget Management:

Manage budgets allocated for online channel marketing initiatives, ensuring optimal utilization and delivering a strong return on investment.

Regulatory Compliance:

Stay informed about regulatory requirements and compliance standards relevant to online channels, ensuring all strategies adhere to legal and ethical guidelines.

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Skills and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Minimum of 5 years of experience in digital marketing, e-commerce, or a related field.

- Exceptional strategic and analytical skills for effective planning and decision-making.

- Proven capability to collaborate with diverse teams.

- Proficiency in analyzing complex market and trade data.

- Strong skills in managing relationships with both internal and external stakeholders.

- Excellent verbal and written communication abilities.

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Deliverables:

- Quarterly and annual brand/product strategy plans aligned with GCash's overall objectives.

- Monthly performance reports, including comprehensive KPI tracking.

- Periodic stakeholder engagement plans and feedback reports.

- Comprehensive budget allocation and trade investment planning reports.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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