Amazon SEO Specialist
2 hours ago
Role Overview
The Amazon SEO Specialist is responsible for improving organic rankings, increasing CTR, optimizing listings, and growing non-paid Amazon revenue. This role performs deep keyword research, listing optimization, competitor analysis, and continuous SEO improvements across all global marketplaces.
Key Responsibilities
Keyword Research & Listing Optimization
- Conduct deep keyword research and keyword clustering.
- Optimize titles, bullets, product descriptions, A+ Content, and backend keywords.
- Improve keyword indexing and ranking across all marketplaces.
Organic Ranking & CTR Improvement
- Collaborate with PPC Marketer to balance organic + paid ranking strategy.
- Test listing variants to improve CTR (titles, images, bullets).
- Track ranking changes and adjust optimizations accordingly.
Competitor Research & SEO Performance Monitoring
- Analyze competitor listings for keyword opportunities.
- Monitor daily indexing, rankings, and conversion-related signals.
- Identify high-impact SEO improvements weekly.
Collaboration & Reporting
- Work closely with PPC Marketer and content/creative teams for SEO-aligned content.
- Provide weekly SEO insight reports and proposed improvements.
KPIs (Key Performance Indicators)
- Increase CTR
- Increase organic keyword ranking
- Increase organic revenue
- Improve indexing (100% for all target keywords)
- Submit 3 SEO improvement proposals weekly
Required Skills & Experience
- 1–2+ years Amazon SEO experience
- Strong keyword research and listing optimization expertise
High proficiency with:
Helium10
- Jungle Scout
- Other Amazon SEO tools
- Experience improving CTR and ranking through SEO
- Strong written English
- Detail-oriented and research-driven
- Ability to analyze competitors and identify opportunities
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