External Affairs Officer
5 days ago
We're Hiring: External Affairs Officer (Advertising & Promotions)
About the Role
The External Affairs Officer (Advertising & Promo) plays a key role in shaping and managing MDH's market perception. By implementing impactful brand communications, media relations, and promotional campaigns, the Officer ensures MDH remains highly visible and top-of-mind across multiple platforms.
This role is perfect for a strategic communicator who can blend creativity with analytical thinking to elevate brand awareness and drive meaningful engagement.
Key Duties & Responsibilities
1. Advertising & Public Relations
- Develop and execute advertising strategies aligned with corporate objectives across:
- Digital platforms
- Tri-media (TV, radio, print)
- Billboards
- Other innovative channels
- Submit monthly advertising and PR plans with analysis of reach, media values, and market penetration.
- Implement regular PR activities such as interviews, press tours, and media meetings
2. Promotions
- Launch impactful campaigns for MDH's flagship services.
- Highlight corporate strengths and milestones across diverse platforms.
- Build and nurture brand advocates and loyalists.
Job Specifications
Education
- Bachelor's degree in Marketing, Advertising, Mass Communications, Journalism, Creative Writing, Web Publishing, or any related field.
Experience
- Minimum of 3–4 years in corporate communications.
- Media contacts strongly preferred.
- Previous experience in the healthcare industry is a definite advantage.
Skills & Competencies
- Strong ability to craft press releases, manage web publishing, and create marketing collaterals.
- Excellent oral and written communication skills in English.
- Proficiency in Photoshop, Illustrator, Freehand, Publisher, or equivalent design software.
Job Type: Full-time
Benefits:
- Additional leave
- Company events
- Employee discount
- Health insurance
- Opportunities for promotion
Work Location: In person
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