Digital Growth Specialist

COMPANY OVERVIEW

Captivating International is a nonprofit organization dedicated to addressing the root causes of human trafficking by breaking generational chains of poverty and transforming lives through empowering women, educating children, and elevating communities.

ABOUT THE JOB

The Digital Growth Specialist is responsible for leading Captivating International's online growth, engagement, and fundraising efforts. This role requires a results-driven mindset, creativity, and a strong sense of ownership. You will play a key role in driving the success of the Stop Trafficking 5K online fundraising event and in running impactful Online Awareness Campaigns in the Philippines and Nepal to reach remote and vulnerable children with education on online safety and human trafficking.

The successful candidate will be employed under Sanghaya Foundation Inc. - a registered NGO in the Philippines and Captivating's in-country partner.

Primary Location:
Philippines
(full-time remote position)

KEY RESPONSIBILITIES

• Lead the implementation of Captivating's digital growth strategy to expand reach, increase engagement, and drive online fundraising.
• Take full ownership of the Stop Trafficking 5K online fundraising campaign, ensuring strong year-round digital presence and growth in participants, donors, and engagement.
• Plan and execute Online Awareness Campaigns in the Philippines and Nepal to educate children, parents, and communities on online dangers and human trafficking.
• Repurpose existing website and program content for use across digital channels, and make recommendations for future content development based on marketing insights.
• Manage and schedule content across social media channels (Facebook, Instagram, LinkedIn, etc.), ensuring consistency and alignment with campaign goals.
• Monitor and analyze key digital performance metrics (traffic, reach, engagement, conversions) to optimize content and campaign strategies.
• Collaborate with internal teams to align messaging and branding across all communications.
• Stay current on nonprofit digital marketing trends and identify innovative ways to achieve growth with limited advertising options.

KEY OUTPUTS:

• A digital growth calendar that includes organic content plans, campaign timelines, and platform-specific rollout strategies.
• Increased reach and engagement across Captivating's digital platforms, measured by consistent month-on-month and year-on-year growth.
• Measurable growth in participation, fundraising, and year-round engagement for the Stop Trafficking 5K event.
• Successful delivery of Online Awareness Campaigns that achieve meaningful reach among target audiences in the Philippines and Nepal.
• Campaign-specific digital assets and messaging that support online fundraising and community mobilization.
• Ongoing performance reports with actionable insights on audience behavior and campaign outcomes.
• Recommendations for website and content updates based on audience trends and campaign data.

REQUIRED QUALIFICATIONS:

• At least 3 years of experience in digital marketing, social media management, or online campaign execution, ideally within a nonprofit or mission-driven context.
• Strong understanding of digital platforms and tools, including Meta Business Suite, Canva, Adobe Creative Suite, Google Analytics, basic WordPress, and social content schedulers.
• Demonstrated ability to create compelling, innovative digital content that resonates with target audiences and drives engagement.
• Confident in using data and analytics to monitor campaign performance, generate insights, and make informed, results-driven decisions.
• Excellent written and verbal communication skills, with the ability to convey Captivating's mission and impact in a clear, engaging, and consistent voice.
• Proven ability to plan, manage, and implement digital strategies that support audience growth, engagement, and fundraising outcomes.
• Highly organized, self-motivated, and capable of managing multiple priorities with attention to detail and a proactive mindset.